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The theme and idea that Chris Anderson puts forward has made a huge impact on people involved with technology, with content, and with marketers. The thesis Anderson works with is that because of the digital revolution, which brought with it the ability of companies to sell products online (and avoid the costs of brick and mortar facilities), retailers like Amazon and Netflix have made enormous amounts of profits from selling items that are not necessarily popular mainstream items.
The country is past the age of big blockbuster movie and song hits, and niches are taking the place of the record stores, for example, that in the past would carry popular music. Today, a dizzying variety of music can be ordered online from Amazon or other digital retailers. As Anderson says in his "The Long Tail, in a nutshell," traditional retail stores go for stocking just those items on shelves that are sure to sell; and shelf space is finite, so judgments have to be made as to what to stock on those shelves.
But retailers like Amazon and iTunes can stock "virtually everything, and the number of available niche products outnumber the hits by several orders...
online auction company called eBay. The information gathered on eBay was gathered through various techniques including the Ten Commandments of case analysis, ESP-TE, PETR-PEC and AM-FAMUS. The report tries to therefore present eBay's strategic and long-term plans, criteria objectives, and other key data facts through statistical information and models and other indicators of key success factors. The report is presented in a SWOT analysis format so as to simplify
Since the 1970s, the global retail clothing industry has experienced intense international competition and major shifts in the pattern of consumer demand. These pressures have had far-reaching implications for the clothing industry in the areas of pricing, design, quality, manufacturing processes and employment (Rath, 2002). According to this author, "In the 1970s, traditional manufacturers, particularly High Street retailers with their own manufacturing capacity, found themselves unable to compete with low
Producers have the ability to use flashy advertising as a substitute for a good product, and to deceive the customer through paid, sponsored relationships with bloggers and advertisers. Consumers may still have difficulty understanding when a blogger is in the employ of a company. Producers may find their good name impinged upon by reviewers who do not have legitimate grievances with a company. Staying offline and focusing on broad-based real
, 2001). Based on the proliferation of the Internet and the near-ubiquity of personal computers in many affluent homes, these rates can reasonably be expected to have increased even further in subsequent years. In fact, it would appear that the more people of both sexes are using the Internet for these purposes, the more ways they are finding to do so. In this regard, Green and her associates point out that,
It is obvious that public perceptions regarding such services have changed. This research must analyze the reasons that led to these changes. Online dating is wider accepted now than it was before. Something has determined this change, and this research must find out the elements that have influenced this situation. Another issues hat this research proposal must take into consideration refers to the types of online daters that are most frequent
"For successful transactions, final sale fees are calculated using a sliding scale, with a range of 6% to 0.75% of the final transaction value, with a minimum FSF of 10¢ on completed sales. Gold account-holders are able to list up to 2000 items with no monthly fees, while higher listing limits are available with upgraded account levels carrying a monthly subscription fee" (Atomic Mall -- FAQ, 2012). Anyone who is
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