¶ … Beer Industry
The objective of this study is to examine the differences in beer consumption in countries throughout the world and to attempt to provide an explanation for the differences in country consumption of beer.
Summary of Beer Consumption Throughout the World
According to the Kirin Institute of Food and Lifestyle Report (2011) on Global Beer Consumption by Country in 2010, global beer consumption "amounted to 182.69 million kiloliters in 2010, up 2.4% from the previous year, marking the 25th consecutive annual increase." (Kirin News Release, 2011) In addition, it is reported that China "remained the largest beer-consuming country in the world for the eighth consecutive year, consuming 5.9% more beer in 2010 than in 2009." (Kirin News Release, 2011) It is reported that NAFTA has provided its members "access to a beer market worth an estimated $73.36 billion dollars in 2002. (McGowan, ndp.42) The U.S. Brewing industry is reported to include "approximately 1,800 breweries and importers, 2,200 wholesalers and 560,000 retailers." (McGowan, nd, p.42) It is reported in another study that beer could not be transported very far until the middle of the 21st century due to its short shelf life. (It is interesting to note that the beer industry spends approximately $975 million each year on advertising. (Pontinen, nd)
II. Largest Beer-Consuming Countries in the World
The largest beer-consuming countries in the world are reported to be Nigeria, India, and Brazil and to be those achieving the highest growth at 17.2%, 17.0%, and 16.0% respectively in beer consumption. (Kirin News Release, 2011) There was 5.3% more beer consumed in 2010 than in 2009 in Asia, which is reported to have "maintained its growth momentum in beer consumption for more than 10 years, and took a 33.6% share of the global beer market in 2010." (Kirin News Release, 2011) Africa is reported to have achieved "annual growth of 10.1% in 2010." (Kirin News Release,...
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