The existence of on-site daycare becomes a 'perk' in attracting high-level talent during the peak years of productivity.
Improvement
Statistics make a compelling case: "savings in wages of $150,000 and $250,000 for just two companies that provided on-site day care" underline the advantage of retention and company loyalty through corporate daycare (Hahn 2007). Workers will be less apt to stay home when they cannot find care or a sitter -- also they can monitor a mildly ill child at the facility, rather than stay home. For women, corporate daycare levels the playing field and means they do not have to choose between motherhood and a career. Even fathers can enjoy seeing more of their children. Workers will feel better and less stressed at work. They will sense their company cares about them as human beings, not just as workers.
Investment
Of course, a financial investment in the daycare practice is required. However, a recent survey indicated that a "majority of workers were willing to pay, on average, $125 to $225 per year to subsidize on-site day care -- whether or not they had young children" (Hahn 2007). Parents like the security of knowing their children will be taken care of while they are close by, gaining a few hours extra sleep vs. commuting to daycare before work in the early morning, and not having to leave work to pick up their children...
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