Work Situation
Standard Chartered Bank in America Houston, Texas
Standard Chartered Bank is a multinational bank with several branches across the world offering different financial services in different regions. The bank is headquartered in New York City with operations in New Jersey, Florida, Houston Texas and California. The bank has been in operation in the U.S. since 1902 and has been employing thousands of the Americans. Its main focus in the U.S. is whole sale banking where it offers products and services in trade finance, treasury, foreign exchange and interest rate products, cash management, commodity finance and structured import and export financial services (Standard Chartered Bank, 2008).
My position at Standard Chartered Bank as my new company will be the Marketing Manager based in Houston. The job description will be to develop and maintain marketing strategies for the branch. I will be required to conduct market research establish what the market requires to improve on the products and offer better and quality services. The position requires me to closely watch for competition, be able to draw a pricing and marketing strategy, work within the budgets to deliver marketing activities, manage all the advertising and promotional activities of the bank and to review and develop marketing plans for both the existing and new products in the market.
The job is very demanding and requires a lot of attention in order to perform and deliver results so as to meet the set objectives. In an industry which is full of competition from various players offering the same services, my main job will be to focus on those activities that will help the bank to steer ahead of competition and to increase its customer base. In order to perform my role as the Marketing manager, goal setting will be important to motivate my performance. Goal setting is a method which has been recognized by many organizations and has been used for motivating employees having been looked at by many researchers who have come up with many theories to support it. In order to perform a task and produce results, setting of goals is the first important step to consider and work towards achieving the set goals. Lack of goals works negatively on employees as there are no guidelines as to what is the expected of them. Lack of goals reduces the employee's level of performance and they are not able to put to task their best efforts.
Goal setting will motivate my performance as the Marketing Manager in many ways. By setting clear goals I will be able to have specific goals to achieve and have specific duration of time to complete them. Setting time to complete certain tasks and being able to complete them within the time frame will be a source of motivation and an indication to improve on efficiency and a way of setting a benchmark for future operations.
By setting each task as challenging I will be motivated and strive to accomplish the tasks by working extra hard to overcome the challenges that come with the task. Setting of challenging targets for my team and being able to achieve the targets will be a source of motivation and for the benefit of the bank. Setting goals which are challenging but are realistic is a source of motivation for all the employees which will in turn motivate my performance.
As a Marketing Manager, my work will involve working with a team to deliver the marketing activities and deliver the message into the market which is expected to translate into sales and more banking activities by attracting new customers as well as retaining the existing customers by enticing them with better products. When setting the goals, I will encourage the employees to participate in the goal setting and a chance to make decisions. Management by participation motivates the employees and there is a sense of commitment from them where they strive to achieve the set goals. Handling of challenging tasks need the employee's commitment and by involving them in some of the decision making sessions win their commitment and a way of motivating them to perform.
As the employees work towards achieving the set goals, it is important to give regular progress reports so as to know which areas of the set goals need to be adjusted or what approaches are required to achieve the goals as planned. Giving feedback at the end of the task or periodically is important as this will motivate my team and encourages them, their efforts will be recognized and a performance-based...
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