¶ … women are well-Suited for executive level positions in marketing.
This problem statement ties directly into the background issues of personal interest and why this issue is important. You can talk more about the gender pay gap, something the lack of female executives contributes to. There is a lot of background research about the glass ceiling in particular and gender roles in general. There has been some research about the challenges females face getting into math and science fields, but little study done about marketing. While it is assumed that women can be used in lower-level marketing roles (there is probably less evidence of gender bias at lower levels), there is a case to be made for gender bias against female marketing executives. Thus, the issue is one worthy of further study to identify either the problems or the solutions, or both.
This leads us to three good research questions.
What academic background contributes most to a woman's ascension to CMO or VP of Marketing? Which matter least?
2. What are the critical success factors for young women who aspire to be CMOs and VPs of Marketing today and in the future?
How have companies fared following the hiring of a female CMO?
The first two questions have obvious appeal for a couple of reasons. The first is that they speak directly to solutions to the problem of underrepresentation of women in marketing management. These are also easy questions to answer. Most companies publish bios of their executive team members on their website or in their annual reports. Thus, we can find out some of the qualification and career paths of females in management, and compare those to males in the same position.
The last question is also worth considering, if for no other reason than academic curiosity. Obviously, drawing conclusions will be a little bit more difficult because so much more goes into success than just the marketing executive, but it is worth considering if there are any differences before and after hiring a female marketing head. This information again is pretty easy to gather, using annual reports to ascertain revenue and profit figures, marketing expense ratios and using the Internet to gather share prices.
So we have three questions that speak directly to the research problem, and that are fairly easy to research using information that it publicly available.
In the first instance, the research undertaken on this topic has attempted to be as inclusive as possible. To this end databases such as Ebscohost and Quesia were consulted for up-to-date sources and data. However the research was also limited to the ideas and objectives suggested in chapter one. The following review is indicative of the some of the most important studies within the parameter of the central questions
Women's Issues In The Software Industry L. Jones Women's Issues in the Software Industry Whatever women do they must do twice as well as men to be thought half as good. Luckily this is not difficult. Charlotte Whitton, Canada Month, June 1963 The software industry is widely thought of as a meritocracy. Race, color, gender, and even formal education need play no role in the level of success one might achieve under the banner of
Women's Suffrage The history of Women's suffrage in American can trace its roots back to the 1630's, and Anne Hutchinson who was convicted of sedition and expelled from the Massachusetts colony for her religious ideas. One of which was the idea that women should be involved in religious discussions and decision-making within the church. But it was the Quakers who really made a significant contribution to women's suffrage by preaching equality,
The glass ceiling that women bump up against in many workplaces and cannot move past exists because of fear, and partly because of misunderstanding. Many men fear or are hostile to competition by women in the workforce, and others simply do not feel women are qualified to manage or oversee a company. Yes, the glass ceiling exists, and statistics prove it. Tannen notes that it is common for women not
Woman's Suffrage Women in the United States made the fight for suffrage their most fundamental demand because they saw it as the defining feature of full citizenship. The philosophy underlying women's suffrage was the belief in "natural rights" to govern themselves and choose their own representatives. Woman's suffrage asserted that women should enjoy individual rights of self-government, rather than relying on indirect civic participation as the mothers, sisters, or daughters of
In this regard, Lott points out, "Between 70% and 80% of police departments explicitly use norming of physical standards in their hiring practices. However, most of the departments that use objective standards do not enforce these rules. Women who fail to meet the absolute standards during academy training are unlikely to be failed out of the program" (p. 276). This lack of consistency in how these standards are applied
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