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Wine.com From Video Via Email  Term Paper

In terms of the online industry, Wine.com seems to hold several competitive advantages over its rivals. First of all, it was able to generally invest a consistent some of money in developing partnerships, alliances etc. And in developing an excellent mean of advertising - a competitive website. In many cases, the companies that decide to develop a website are in one of the following two conditions: either (1) they have a profitable business in another industrial sector and they...

In my opinion, the most important competitors in Wine.com's case come from the first category. In order to be able to remain competitive, Wine.com needs to constantly develop, constantly innovate, bringing in new ideas to facilitate the relationship with its consumers.
Merriam - Webster Online. On the Internet at http://www.webster.com/dictionary/commodities

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Wine.com seems well-positioned in both markets. First of all, it is already gaining momentum as one of those companies offering 'wine consultancy'. The fact that it is more than the simple online store is important because it offers more opportunities for the future. As previously mentioned, Wine.com has already attained a position where it creates trends in the wine industry, by the recommendations it makes. As seen in the movie (which, by the way, can also be considered a very good promotional clip), there is an entire team of tasters and connoisseurs in the company, working to recommend to best types of wine.

In terms of the online industry, Wine.com seems to hold several competitive advantages over its rivals. First of all, it was able to generally invest a consistent some of money in developing partnerships, alliances etc. And in developing an excellent mean of advertising - a competitive website. In many cases, the companies that decide to develop a website are in one of the following two conditions: either (1) they have a profitable business in another industrial sector and they can afford to build a professional website or (2) they are a small company hoping to develop an e-commerce site. In my opinion, the most important competitors in Wine.com's case come from the first category. In order to be able to remain competitive, Wine.com needs to constantly develop, constantly innovate, bringing in new ideas to facilitate the relationship with its consumers.

Merriam - Webster Online. On the Internet at http://www.webster.com/dictionary/commodities
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