¶ … Williams-Sonoma continues with its present strategies and objectives, where will they be in 5 years?
In the next five years, Williams-Sonoma will make an impact on society as they are currently. One has to note that they will have become a multinational corporation (MNE). This is because they are continuously trying to find ways in which to grow, and their strategy will make this possible due to them having a website, catalog and so forth. Since they are now reaching out to the home, they are able to reach more people, especially because of using the World Wide Web to get as many customers as needed in order to gain revenue during this process (Pearson, 2010).
They are also reaching out to teens by having a website and a catalog available for them as well. This will make hype from that particular age group, especially since they will hear of the products available; all of them will want to tell their friends and family of how great their products are and word will spread because Williams-Sonoma doing whatever is needed to do mass marketing, which will become a success. One will continue to tell schools through this process, and people will continue to buy what it is he or she needs (Pearson, 2010).
As one can tell, they have many strategies. This includes a Pottery Barn and a Wedding registry as well as a gift registry. These will continue to become in demand due to meeting the needs of those in the community who are interested in buying items needed for their home setting. One can do much with this organization and much prosperity. Williams-Sonoma has a strategy that will continue to make a difference around the globe despite how much competition is present. They are reaching all ages and are utilizing every need possible in order to ensure that everything run smooth on a daily basis, such as the Internet and using mass marketing efforts. In the end, they will have many locations in which to serve their customers, which makes it all worth it (Pearson, 2010).
2....
Williams-Sonoma continues with its current strategies and objectives in five years, it will be facing declining sales, declining profits and may be evaluating the merits of continuing some of these brands. Basically, the company's financials have been strong and it has responded with a variety of new brands and brand extensions. However, the company's business is cyclical, and correlated with the health of the economy and in particular the housing
What Williams-Sonoma must do is create a more unified multichannel strategy that seeks to manage the lowest-cost sales entirely online, further reduces Cost of Goods Sold (COGS) on their income statement. If Williams-Sonoma can do this they can quickly become even more profitable. The e-commerce strategies need to concentrate on creating such a unique online customer experience that prospects and longtime customers both use the Web to purchase directly
Crate & Barrel, in contrast, focuses more on furniture, with an even greater emphasis on Internet sales. Restoration Hardware because of the fact it sells even less necessary and kitschier items than Williams-Sonoma, stresses the design appeal of its stores. Pier 1 Imports and the Bombay Company likewise emphasizes the style conveyed by their stores to a greater extent than either Williams-Sonoma or Crate & Barrel, and have a
Strategic Human Resource PlanIntroductionWilliam Sonoma�s strategic human resource management plan highlights the company�s Strengths, Weaknesses, Opportunities, and Threats and further seeks to formulate human resource goals that satisfy the SMART criteria. These goals will be developed with an intention of ensuring that the organization continues to be relevant in an increasingly competitive business environment. Human resource goals happen to be of great relevance in the overall success of the organization.
Global Gadgets We're going to get the whole "stating the obvious" out of the way. The company has ten retail stores, so obviously there is room to grow through geographic expansion even in a down market. We comprise an insignificant portion of the market share in this business, so to worry about fractions of percentages is almost silly. The focus of this report is going to be trying to figure out
OXO Marketing SWOT analysis. Conduct a very brief SWOT analysis of the internal and external environments affecting the kitchen gadget industry. Be sure to summarize your findings. There is a SWOT worksheet in the Marketing Toolbox under How to Prepare a Case Analysis that you might find helpful. The kitchen gadget industry continues to experience slow growth relative to the higher growth markets of intelligent home electronics and automated kitchen appliances. With
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now