Finally, by offering purely informational material on its Internet site, it draws additional traffic from web-surfers who may be looking for information regarding the benefits of 'going organic,' and after becoming persuaded about the general superiority of such produce, decide to make their next grocery store trip at Wild Oats.
Types of sales promotions used
Like most grocery stores, Wild Oats pulls customers into the store through the weekly promotion of different, popular seasonal items. One blurb on the website reads: "What's on sale." Click onto the link, and the web-surfer can type the zip code of his or her local store, and find out what is on sale. Also, Wild Oats offers consumers weekly email notifications of popular sale items, usually on seasonal or locally grown produce -- but also on vitamins and natural body products. The fact that customers also can type in their store's location, as different locations may have different offers customizes this feature that is generically offered to all Wild Oats shoppers.
Types of publicity used and for what purpose
Thus Wild Oats uses traditional on-site promotions, such as sales and short informative blurbs about their foods, but it also combines these real-life strategies with Internet promotions, such as the Wild Oats email newsletter and the website's informative articles about the advantages of organic products, buying local produce, and other information designed to subtly convince the customer of the superiority of Wild Oats' specialty goods. Wild Oats also makes use of non-threatening sales pitches like increasing the...
Some produce may be reduced in price due to seasonal considerations, but not specifically because of the product life cycle of organic blueberries. Even the online sales information for Wild Oats products do not advertise any specific discounts, regarding dry goods, regardless of season or venue. ("Shop for Wild Oats at Amazon.com," Official Web page, 2006) Thus, there is no specific strategy to reduce prices for new products, or
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market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers. Divine Chocolate is one of the leading Fair
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