Once the final phase of the SLDC is implemented for the wireless order capture and ordering system there is greater potential for order accuracy as well, as the waiter and waitresses will have helped designed the entry screens and workflows.
Making the order capture and online ordering system more efficient with a higher level of accuracy will ensure greater levels of customer satisfaction over time and actually strengthen the concept of exceptional customer service too. As the Cafe has survived over half a century based on its reputation for customer service and making customers feel wanted and important, the online ordering system will accentuate that aspect of the experience with greater levels of accuracy.
Using the SDLC as a means to also roll out free WiFi is critical to the Cafe as well. Customers' preferences and requirements are changing significantly when it comes to WiFi and Internet access; many expect it for free (Dokoupil, 2008). The Broadway Cafe must offer WiFi access for free to complete with Panera Bread and other highly successful bakery and cafe chains. The capability of customers to use their WiFi-enabled devices also serves as a catalyst for greater customer loyalty over time (Greene, 2009). The ethics implementing WiFi require the Broadway Cafe to use the SDLC model to define security strategies to ensure their order capture system and customers' systems stay secure. Using authentication to ensure each person on the WiFi network has been authorized is a critical first step (Potter, 2006). Validating e-mail...
Concentrating on these areas will help attract customers from this generation. Marketing Customers choose how they want to learn about and interact with businesses. While the last 50+ years of the Cafe has been more driven by personal relationships, the current generation chooses to use the Web and social networks. Marketing as a result must embrace digital content strategies and delivery coupons regularly to clients over Facebook, Twitter and other platforms.
Customers' perceptions are a company's reality (McKenna, 1995) and for the Cafe being boring in an age of always-on Wi-Fi and continual innovation is a big threat. The Cafe must change with the times or face the threat of being seen as anachronistic. The second series of threats emanate from the lack of control the company has over its suppliers and inventory. If there were an unforeseen spike in
e-Business should focus on marketing through social networks and a website; through identifying potential suppliers. We can't sell food and drink online so the site is mainly for promotional purposes. The cafe's main metrics will be page impressions, Facebook fans, Twitter followers. Reaching out to customers using social media can help to inform them about promotions and new products. Social media is also the modern-day equivalent of knowing all
The instant coffee, called Via, Starbuck's newest entry into supermarket-style purchases, is sold at its lowest price point, compared with its higher-end coffee ice creams and bottled Frappucinos and espresso shots. Despite initial criticism Via has kept the Starbucks name alive on store shelves and in consumer's minds who are not currently going to cafes, because these former patrons and Starbucks loyalists have lost their jobs or because their
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now