This is because, the competition in the local market is increasing, therefore, diversifying the market will allow the organization to control larger share of the market. The organization has an opportunity to expand, as it has not engaged in a large market in the outside world.
How the alternative should be implemented
Establishing a new unit is expensive, and the operational costs are high. The legal requirements of the new market also matter. Therefore, the organization can pursue the strategy by investing in one market at a time. For instance, since it is already in the UK, it can exploit that market fully before moving to another market.
Controlling the alternative
The alternative requires a SMART objective system that will allow regular examination to determine the success of the plan that it is implementing. The organization should therefore, establish a department that will oversee the plan.
The crisis events that the firm should anticipate
The firm, in implementing this strategy, it should anticipate that the legal requirements in these alternative countries might be limiting. Another crisis they should anticipate is that the market may not readily accept the services of the organization (Rahel, 2012). Moreover, there is the threat of the economic status and fluctuations in the world; this could pose challenge.
The future prospects for the company
References
Petusevsky, S. (2002). The Whole Foods Market cookbook: A guide to natural foods with 350
recipes. New York: Clarkson Potter.
Denning, S. (2013). The New Management Paradigm & John Mackey's Whole Foods retrieved from http://www.forbes.com/sites/stevedenning/2013/01/05/the-new-management-paradigm-john-mackeys-whole-foods/
Ryan, G. (November
13, 2012). Whole Foods Market: Strengths, weaknesses, Opportunities,
Threats, retrieved from http://beta.fool.com/makinmoney2424/2012/11/13/whole-foods-market-strengths-weaknesses-opportunit/16278/
News Releases, Whole Foods Market Partners with EPA to Fight Climate Change Release Date:
04/28/2010
http://yosemite.epa.gov/opa/admpress.nsf/0/1E2B428CE68825F985257711006A0D4A
Annual Stakeholders' Report 2012 Whole Foods Market Annual Reports
http://www.wholefoodsmarket.com/company-info/investor-relations/annual-reports
Rahel, H. (May 25, 2012). Whole foods market strategic analysis Retrieved from http://www.***.com/whole-foods-case-analysis -- view.asp?id=168164
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