Consumer Trends in the Hospitality and Tourism Industry:
Effects on Hospitality and Tourism
The purpose of this work is to identify present consumer trends and to examine the facts and upon gaining understanding, explain the effects that consumer have upon trends in the hospitality and tourism business.
According to a Marketing Insight report of October 3, 2003, research that had been recently released stated that one in five Americans would be using the Internet for their personal and business booking and reservations. The recent report states that:
The online travel business is already the leading online revenue producer, but news of Cendant's pending acquisition of Orbitz, announced earlier in the month, has injected new vitality into the market, according to the latest eMarketer analysis. The Online Travel: Marketing and Selling report, released today, discusses strategies that are working in the space and offers insight for agencies looking to attract consumers who increasingly want a personalized experience. eMarketer is predicting that leisure and unmanaged travel bookings in the U.S. will total nearly $50 billion in 2004.
News Article #1: dBusinessNews
"Starwood Hotels & Resort Select HP for $100 Million Services and Technology Contract"
An online news article at dBusinessNews dated October 27, 2004, states that:
" HP and Starwood Hotels & Resorts Worldwide, Inc., today announced a broad technology agreement that will enable Starwood to deliver an improved guest reservation experience to its customers around the globe. As part of a seven-year, $100 million contract, the companies are pooling resources and expertise to build a new global reservation system that will be managed by HP. In addition to vastly improved functionality, Starwood anticipates savings of $15 million to $20 million annually on its technology operating costs."
Starwood
is not only one of the world's largest hotels as well as leisure companies but Starwood is also, within the hospitality industry, a leader. Competitive success, used to name leaders in the industry is the measure of the hotel in the attracting and retaining...
The author notes that this is one way to improve training for some 18,000 people at 1,800 locations with only 11 trainers, using nteractive web-based training, including instructor-led segments, to teach reservation operations, house-keeping duties, supervision, and even specific skills such as dealing with surly guests. Included in these packages are products to help deliver interactive audio and video to virtual classrooms and also to manage enrollment, self-paced learning,
For this reason Torres suggests that using LEED information is a good way to mitigate mistakes that can come at a cost. It is also clear that mistakes such as this are much more limited in possibility as systems and products expand daily to meet the growing demand for "greener" options that are also safe and healthy. Conclusion The hospitality industry is clearly an area where "going green" can make a
Hersha Hospitality is a real estate investment trust (REIT) that operates a number of small hotels in major gateway cities in the United States. The company is based in Philadelphia and has 46 employees (Hersha.com, 2016), which indicates the nature of its business -- it is a real estate firm that leaves the actual management of each hotel to a partner company. Hersha's main business drivers, therefore, lie with its
PEST/ Competitor Analysis of HHM PEST Analysis PEST analysis is a regularly used and immeasurably valuable method for analyzing the external environment of an organization. In particular, this technique splits the general environment into four distinct areas and encompasses pretty much everything that can influence an organization. These four particular areas are political, economic, social and technical (Thompson and Martin, 2010). In regard to political factors, the company accomplishes the proficiency to
INTERCONTINENTAL HOTEL GROUP'S ENTRY INTO CHINA Organizational Background The International Hotels Group (IHG) is a British multinational hotel chain. The history of IHG dates back to 1777 when William Bass founded the company originally as a beer brewing company in England, called the Bass Beer PLC. After nearly two centuries predominantly in the beer industry, Bass entered the hospitality industry in 1970 by purchasing hotel assets. Three decades later, Bass sold all
Hospitality Industry: The Lodging Segment The Lodging Segment of the Hospitality Industry The lodging segment of the hospitality industry covers organizations that provide bed and rest services for people at night. They could be anything from a fancy hotel to a youth hostel, a campground or a highway side motel. A typical lodging organization has four primary departments: the rooms department, food and beverage, the sales and marketing department, and the human
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