Wedding Market Planning
Developing a market plan and strategy for weddings is a challenging endeavor, primarily because it is a highly-differentiated industry that interestingly requires the planner to establish linkages to different kinds of industries. While it is highly specialized as a business, the business owner or planner must be savvy enough to know other businesses as well to remain competitive in the wedding planning business. Market planning and strategy in the wedding industry requires the individual to have an almost innate talent and skill for identifying the specifics and details required to plan and realize a wedding. Thus, for the business owner / entrepreneur / wedding planner, s/he must be both a generalist and a specialist: generalist, because s/he must be able to envision and visualize the overall result of the wedding plan, and specialist, because s/he must be a master of details and linking these details together to create and implement an almost flawless wedding plan.
However, these qualities of an effective wedding planner are just a few of the basic requirements if one wants to succeed in the wedding industry. Almost all businesses related to the wedding industry rely on strong and feasible planning. In developing a market planning strategy for the wedding industry, two phases are recommended: first, the situational analysis...
Weddings by Alice Web Site Evaluation This paper reviews a wedding planner's website, Weddings by Alice, located at this URL: http://www.weddingsbyalice.com/. The review covers architecture as well as design elements, including site organization, navigation, page layout, and graphic content. Our analysis also discusses effective design principles, and we cite examples where they were followed and where they were not. Throughout the paper we make a series of suggestions for improvement.
Strategic Plan B&B Strategic Plan for a New Bed and Breakfast The long-term mission of the Charmed Bed and Breakfast is to become the best bed and breakfast choice in the Santa Cruz County area directly south of the San Francisco Bay area for temporary lodgings by developing a different experience that capitalizes upon personal service, the historical nature of the Charmed building, and its unique location in one of the most
Maxx Company -- Strategic Marketing Plan TK Maxx Strategic Marketing Plan TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are
Airline tickets, food and beverage and related items are going up faster than planners can adjust. Hotels, destination management companies, transportation providers and suppliers in general are all affected by oil price increases. Industry leaders say that fares may increase by another 20%. Every penny of increase in oil price exacts an extra $1 billion a year from consumers. Smith Travel Research, however, reported a leveling off of increased
Business Plan: Bridal Salon Business Products and services Keys to Success Company description Vision Statement Mission Statement Company background Products and Industry Product Description Industry Description The Market Market and Target Customer Market Segmentation Target Market Strategy Competition and Competitive Advantage Curbing Local Competition Curbing Regional Competition Marketing Strategy Overall Strategy Sales Plan Competitive Plan Research and Development (Growth Plan) The Organization Legal and Organization Structure Key Personnel Related Service Providers Location The Financials Critical Risks Income Statement Cash Flow Projection Balance Sheet Assumptions References Executive Summary Introduction Pace-setter is a bridal salon that rides on the theme of 'experience'. It creates an environment in which
Strategic Plan Tiffany Functions Inc. Tiffany Functions Inc. Tiffany Functions is an event management organization located in Johannesburg, South Africa. In last decade, special attention has been paid to this particular area of management. Many new concerns emerge everyday in the pursuit of becoming the market leader however in order to be fairly successful, every organization needs to exploit the opportunities it has and build up its strengths. On the same time,
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