Creating a Blue Ocean for a Socialause
The strategy applied by the company related to the execution of visionary and shaping strategies in new and unchartered waters of addressing a social issue in Hong Kong using technology. In the article, data provided shows that the pilot project of WebOrganic sought to ensure that the students from underprivileged backgrounds could access to the Internet and computers. Therefore, on the attainment of its social mission, the company was more determined to see that their clients were satisfied. Forming lasting partnerships with known technologies companies enabled WebOrganic spearhead their mission forward. Through the arrangement, students could get the best and latest products from companies such as Lenovo that were available in the market at very affordable and or reasonable prices (Hunh-Hsua 2012). The vision is evident when it created the Tree School Program that included mediating, consulting and distributing the products and services to various schools (Hunh-Hsua 2012). The whole idea that made WebOrganic adopt the visionary strategy was to be able to address the e-learning issue that existed in Hong Kong. Therefore, it wanted to ensure that progression was visible in the infrastructural and software levels of schools (Hunh-Hsua 2012). Huang’s visionary strategy is also presented when he introduced the Cantonese-Learning software that would cater for the needs of students coming from ethnic minorities who accounted for 3% in Hong Kong (Hunh-Hsua 2012). The company’s strategy was to reach out to the untouched markets, low-income earners of the society, and helping in bridging the technological gap and access to e-learning facilities in Hong Kong (Hunh-Hsua 2012). Later, WebOrganic also adopted a shaping strategy that helped them to develop collaborative ecosystems especially with companies like Lenovo and PCCW Ltd. The shaping strategy also proved to be helpful to the company when it influenced its business environment later.
In the new venture, Huang is playing a pivotal role in formulating and...
References List
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