Thus, as their customer continued to grow, RBS continued to collect additional revenues based on the number of users added to that company. In this "ongoing revenue is generated by additional users," (Roberts 1998 p 11). This was one of the stronger strategies in this process. The second, a high dependence on consulting and implementation revenue, was a little more risky. Here, RBS was relying on its customers to purchase ongoing services in order to keep the platform operating smoothly and to integrate most effectively into their current organizational set up. Yet, this was actually one of the most risky endeavors undertaken by RBS. The research showed that once customers had used their system for two years, demand for consulting services dropped dramatically. Thus, unlike the additional user strategy, consulting services eventually ended up a dead end revenue stream every time. RBS had been planning the implementation of SOFTRAX 5.0, which was thought to re-enter a number of existing clients into the fold of consulting services, yet prior projects show a similar timeline where eventually consulting services revenue will once again diminish as time goes by. Still, the implantation of a web order approach to SOFTRAX also hold some future benefits that will make it easier to add new customers to the fold, rather than relying so heavily on existing customers. It will be important for RBS to bring in a consistent stream of new clients as to avoid being too bogged down by the organization's dependence on consultation services. The new launch of a web-based approach to ordering its platforms will help streamline the process and maximize the efficiency of the new locations opening up around the country. Based on these prevalent issues, there are a number of steps which Walnut Venture Associates should take. Although the group has a cap of $250,000 for the first round of funding, this may limit its overall profit potential later, as this would prove...
Thus, Walnut would need to raise the cap in the first round of funding, to a number closer to $400,000, therefore matching the numbers set by the Bank of Boston (Roberts 1998). This would help RBS meet its short-term goals of opening up new locations and driving new customers into the clientele arsenal. It will be important to use this increased funding to direct the first few new locations to the regions with the highest concentrations of software companies. Thus, RBS should be looking to spend more money to open locations in more lucrative areas, like California, which holds 18% of the growing software industry (Roberts 1998). The closer proximity RBS can be to the highest share of the market, the easier it will be to grow with the market as it grows. Currently, RBS plans to open new locations on the East Coast. First round funding can be leveraged to help redirect strategy to opening more on the West Coast, where growth potential is higher.
A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their
Appalachian Trail Conservancy Grant Proposal The Appalachian Trail Conservancy having served the American population is experiencing high incidences of congestion of its premises and most of the premises are worn out. This problem has reached a point where public safety as well as hiking activities may be in jeopardy. Therefore, the Conservancy respectfully submits its proposal to the Corporate Giving Program for $250,000 to support its land acquisition and renovation of
, lands useful to man, but according to technical and conspicuous for purposes that each civilization. When business needs and adds prestige to urban heritage, religions, however, that mark their territories of pagodas, churches, monasteries, mosques and other places of worship, this singularity is affirmed more, while the forms of urban and rural habitat are specified, they are luxuries or miserable. And civilization, always customary in everyday life acquires additional visibility
The differences in culture with the American culture will meant the American staff that may go to help open the branches in China will have to take quite some time to learn the culture and the ways of the people there. The other difficulty will be the language barrier that may exists between the Americans and the Chinese. It may even call for a translator in the initial days as
Corporate Diplomacy: IKEA and the Russian Market A Communication Strategy of Multinationals in Relation to Host Governments Corruption in the Russian Market One of the main issues IKEA faced when it attempted to get into the Russian market was corruption (Heath, 2010). Because of the level at which that corruption took place, IKEA publicly rallied against it in an effort to change some of the problems that appeared to be so inherent in
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