Strengths and Weaknesses of Wal-Mart Global Strategy
The company has had to develop its business globally in order to evade the competition back at home. Wal-Mart today has its hope on its global strategy that has been more successful than the domestic sales. After initiating a global approach in 1991, Wal-Mart not operates in over50 countries across the globe. The failing stores in the USA have been complimented by the growing sales in other countries such as Mexico, China, Brazil and South Korea. The growth of the economies in these countries has enabled Wal-Mart to develop in these countries. For this reason, the focus of the company today is based on opening more and more stores in countries that are doing well economically such as the Asian countries such as Japan as well as those in Africa such as South Africa. However, it is important to note that the company has had mixed results in Europe with the company performing well in some countries and not the others (Ghemawat, 2013).
Strengths
Wal-Mart's global strategy is associated with its strong brand image. It is known in most countries such as Mexico and China, which provides it with an opportunity to develop well...
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