Wall Street Journal News
Establishing and maintaining public relations has become an increasingly important feature in corporate strategic planning because no company can achieve public confidence without a good PR plan. A good PR plan addresses the right audience with the right message. It reflects the core values of the corporation along with their commitment to serve their customers with unique benefits and products etc. However, in this dynamic global business environment bad public relations plan can damage the business and allow even the customers to sway away towards its competitors. This is because bad PR programs allow the customers to make connections between the news provided to them and the core values of the company. Therefore, this paper will generate the strategic planning necessary to overcome the fiasco being generated by the news media about Halliburton and (1) its accounting practices; (2) its services in Iraq (3) and its commitment to fulfill its contract in an earnest and ethical manner.
Review of the problem
Before providing a foolproof strategic plan to counter the negative propaganda being carried out in the media to defame Halliburton, it is important to thoroughly understand the nature and direction of the criticism. To address this need the paper has acquired the latest information about Halliburton related to this fiasco from "The Wall Street Journal."
It is important to note that the company has been under severe scrutiny from the liberal print and electronic media, not because it has done something wrong, but because of its political connections with the Bush administration. Therefore, every action taken by Halliburton is news, both for its stakeholders and shareholders, as well as, its competitors. On March 7, 2005, NBC carried out news asserting, "Halliburton Co. (HAL) in January won a contract to drill at a huge Iranian...
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