It is better that they waited to have catalog online, their logistics and shipping functions defined, and also designed and launched their in-store pick-up program as well. The defining and executing of logistics strategies is critical for the success of any e-commerce enterprise (Siau, 2003). WalMart chose the best possible strategy by concentrating on making sure all the internal subsystems were working well before launching the website.
In conjunction with this focus on backoffice logistics and integration, the company was wise to continually refine their website experience as well. The more effective a website is in making and keeping commitments to customers, the greater the potential to earn customer loyalty over the long-term (Clarke, 2001). WalMart chose the right strategy for their e-commerce initiative and wisely got all of these factors under control before getting their site off the ground. Rushing the launch of the site would have potentially meant sacrificing many of the differentiators the company has, including in-store pick-up to drive traffic back into their stores, and the use of comparison-shopping of items not in their stores as well (Siau, 2003). If they had rushed to get their website up, they would have missed out on differentiating their website and making the experience a positive one, leading to greater customer loyalty in the process.
What do you think the potential impact of Wal-Mart.com will be on the company's efforts to expand internationally?
The bottom line is that it will help WalMart to expand globally, as the company has struggled to expand into cultures dissimilar to its own. The company failed to expand into Germany successfully as it completely misread the market and its cultural cues and values (Christopherson, 2007). The e-commerce initiative will assist WalMart in better understanding the needs and preferences of consumers across different geographies...
Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Walmart's SWOT Analysis Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Wal-Mart Wal-Mart is the world's leading corporation in the retail industry. It operates in 27 countries of the world with 69 well-recognized brands. With this huge scale of operations and vast business network, Wal-Mart serves a large number of customers with numerous product categories in its retail stores, departmental stores, and
Wal-Mart's Strategic And Financial Planning: Since its inception about 50 years ago, Wal-Mart has continued to remarkable growth as a firm that focuses on providing customers with a wide range of merchandise at great prices. In its initial years, the company only operated in one store that has contributed to changes in the way retail works. Currently, the firm operates over 10,000 retail units within 69 distinct banners in 27 countries
Wal-Mart: Financial Statement Analysis WAL-MART FINANCIAL STATEMENT ANALYSIS Company Description Wal-Mart Stores Inc. (WMT) is a world largest grocery chain and retail stores. The company operates 8000 stores across three business segments which include apparel, groceries, electronics and small appliances. While the company operates globally, half of the company stores are located in the United States. To complete in the international markets, Wal-Mart also operates its business through subsidiaries in Canada, Argentina, China,
Wal-Mart Porters Wal-Mart Strategic Management Wal-Mart mission is based on the model that by simply saving people money so they can live better. The philosophy and overall business strategy was developed based on a simple idea created by founder Sam Walton: offer shoppers lower prices than they can get anywhere else. This strategy has been the basis of an incredible history and growth record for the company. This strategy still guides the
Wal Mart Over the last several years, Wal Mart has been a story that is focused on continuing successes and challenges. This is because the company was impacted by issues such as employee rights, costs and fierce competition. Yet, at the same time, they were able to experience continuing increases in their bottom line results. This is despite the fact that consumer spending has remained stagnant in the aftermath of the
Further, under this segment are a number of financial products ranging from bill payments to wire transfers and money orders. On the other hand, the company's international segment has in its fold online retail as well as a number of discount and retail store formats. The company's Sam's Club segment has in place private-label items as well as other merchandise categorized as either soft goods or hard goods. Further,
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