Wal-Mart is America's largest retailer and an epitome of business success. The corporation was founded in the 1960s by Samuel Walton, with a vision of quality products at affordable prices. For most of its existence, the company has been a specialized retailer, centralizing products of virtually any category into a single stop store format.
In recent years however, the company has commenced to create its own products and sell them to customers. This move into the private label sector allows the company to create and retail cost effective products, to attract the cost sensitive consumers, and also to retain them.
Currently, a consideration is being made relative to the corporation's possibility of launching a line of bio bakeries, all baked in-house. In other words, the primary features of the new product line would be that they are private label and ecologic. Still, at this stage, it is necessary to devise a plan for their introduction.
Marketing considerations
Market analysis
As it has been mentioned previously, the bio bakeries fall into two categories at the same time as they belong to both private label industry, as well as the market for bio products. The private label industry is characterized by an increasing popularity of private label products, as more and more retailers come to devise their own versions of already existent products. The advantage of such items is that they are produced in-house, and as such incur lower costs. They are ultimately sold at lower retail prices, which stimulate buyer interest (Lincoln, 2009).
The bio market is also following an ascendant path, with more and more players present in the sector. The bio products are characterized by a production mechanism which supports the health of the consumers, as well as that of the environment. The general perception over these items is that they are costly and reveal a lower quality in comparison to traditional products (Ianuzzi, 2011).
In the field of private label products, the barriers to entry are rather high and this is the result of the scale advantages created by Wal-Mart and other such retailers in the industry. In...
Wal-Mart: The Superpower of the Retail Market Walmart is America's largest chain of wholesale departmental and grocery stores and a multinational retailer corporation. Its first discount centre was established in 1962 by Sam Walton in Rogers, Arkansas, and was incorporated in 1969 (Roberts & Berg, 2012). As per statistics of Fortune Global 500, it is "USA's greatest retailer," "worldwide biggest private employer," and the "world's third-best public corporation" (Johanson, 2006). Today,
Wal-Mart Porters Wal-Mart Strategic Management Wal-Mart mission is based on the model that by simply saving people money so they can live better. The philosophy and overall business strategy was developed based on a simple idea created by founder Sam Walton: offer shoppers lower prices than they can get anywhere else. This strategy has been the basis of an incredible history and growth record for the company. This strategy still guides the
The quest for cheaper prices is pushing manufacturing jobs offshore and affecting the jobs of Americans. This is the trade off involved in globalization. Bibliography 1) Wal-Mart, 'About Us', retrieved Oct 15th 2010, from, http://walmartstores.com/AboutUs/ 2) Suzanne Kapner, (2009), 'Changing of the Guard at Wal-Mart', retrievd Oct 15th 2010, from, http://money.cnn.com/2009/02/17/news/companies/kapner_scott.fortune/index.htm 3) Michael Barbaro, (Mar 2006), 'Wal-Mart shows a Similar Side to Sears', New York Times, retrieved Oct 15th 2010, from, http://www.nytimes.com/2006/03/31/business/media/31adco.html?_r=2 4) Michael
For Wal-Mart, cost is the sole determinant of their purchasing policy. In terms of production costs, other countries have a competitive advantage over the United States. China, for example, has a technology level almost equivalent to the United States, which enables it to produce reasonable-quality goods. Their advantage, however, lies in labor costs. The average Chinese worker makes $100 per month. American factories simply cannot compete with that in
However, one of the many ways Wal-Mart has been able to cut costs is by not having large stores of items in back rooms at each of their stores. Instead, the organization has used technology to remain customer focused. By innovating the use of sharing sales data, via computer, with their major suppliers, Wal-Mart has been able to keep key items in stock, without having to stockpile them. When an
Wal-Mart is the name that is well-known to all the households these days because it has established itself as the largest retailer the world over. The sales of Wal-Mart are growing with every passing day as the sales totaled up to more than $280 billion, according to the reports published in 2004. However, it should be noted Wal-Mart did not appear on the international with more than 4500 stores in
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