However (on the plus side toward Wal-Mart's capacity for increased successful globalization) there remains Wal-Mart's sophisticated supply technology, the best in the retail world, a tool that makes it possible for the retailing giant to meet individual store and customer needs everywhere, almost instantaneously. Ernsberger (2002) points out that:
one reason the company is so productive is that it knows how to use technology... Wal-Mart was the first major retailer to use satellite communications to link stores to suppliers, so suppliers can track sales second by second, and deliver new stock as fast as old stock disappears from the shelves... [s]ays Dan Binder, a senior vice president of Morgan Stanley in New York "They do a lot of little things right."
In perusing the United States Wal-Mart.com website (Wal-Mart.com, August 7, 2005), one finds that enormous attention is paid to local needs and markets, for example, a link to a "store finder" in one's own residential area by zip code. Daily website advertisement changes are geared toward seasonally-anticipated needs, for instance, a preponderance of "Back-to-School" items advertised on the United States website on August 7, 2005, for a school year beginning in September.
Clicking the "Books" link on that same American Wal-Mart.com website produces a link to "Textbooks." The "Textbooks" link states that: "We have over 300,000 textbooks, all at Everyday Low Prices." That sort of detailed attention to ever-shifting customer needs goes a long way, it seems, toward explaining some of the key reasons that Wal-Mart's marketing strategies and practices have been so successful throughout the United States, and why such strategies and practices could arguably be just as successful abroad, especially in less friendly worker union areas like many parts of Asia, and/or in areas abroad with little or no similar retail competition (again, like many parts of Asia).
One obvious drawback of Wal-Mart's globalization efforts, especially in areas where such efforts are extremely successful,...
Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Walmart's SWOT Analysis Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Wal-Mart's SWOT Analysis and Generic Business-Level Strategy Wal-Mart Wal-Mart is the world's leading corporation in the retail industry. It operates in 27 countries of the world with 69 well-recognized brands. With this huge scale of operations and vast business network, Wal-Mart serves a large number of customers with numerous product categories in its retail stores, departmental stores, and
Wal Mart's Business Environment When most people think of Wal Mart, they will often associate it with the various stores around the globe. This has helped the company to establish a major presence inside the retail marketplace. However, the challenges with the economy and competitive pressures have been impacting the business environment of the firm. To fully understand what is taking place there will be a focus on: the company's financial
The quest for cheaper prices is pushing manufacturing jobs offshore and affecting the jobs of Americans. This is the trade off involved in globalization. Bibliography 1) Wal-Mart, 'About Us', retrieved Oct 15th 2010, from, http://walmartstores.com/AboutUs/ 2) Suzanne Kapner, (2009), 'Changing of the Guard at Wal-Mart', retrievd Oct 15th 2010, from, http://money.cnn.com/2009/02/17/news/companies/kapner_scott.fortune/index.htm 3) Michael Barbaro, (Mar 2006), 'Wal-Mart shows a Similar Side to Sears', New York Times, retrieved Oct 15th 2010, from, http://www.nytimes.com/2006/03/31/business/media/31adco.html?_r=2 4) Michael
Wal-Mart's Competitive Advantage 2003 Wal-Mart stores are the largest retailer of discounted products across the globe with numerous superstores primarily in small towns throughout the United States. It consists of discount stores, supercenters, and neighborhood markets. About 75% of its stores are in the U.S. And due to awakening of globalization; Wal-Mart is also expanding in global markets. (Wal- Mart annual report, 2003) Nature of competitive strategy According to Daniel MillSap,(2009), every business
Wal-Mart Company background: Amongst the world's biggest sellers as well as top ranking businesses comes the outstanding name of Wal-Mart Stores, Inc. It competed against all of the rivals as well as demonstrated outstanding distinction amongst them by providing a profit 3 times bigger than France's Carrefour SA, which happens to be on the second place in the world's leading retailers. The workers at Wal-Mart surpass the volume of 1.2 million. With
This program helps the development of the employees which leads to the culture that Sam Walton wants at Wal-Mart attaining them the competitive advantage. (Charles, 2006) The HR practices of Wal-Mart are aligned with the trends of the HR practices of the top companies of the world who have responded to the dynamic changes in the field of Human Resource Management. One of the upcoming trends in HR is to
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