Verified Document

Wal-Mart Background, Mission, Vision Today Thesis

9), even if general stream planning and decision making is still largely centralized, being undertaken at the Wal-Mart Headquarters in Arkansas (for elements such as type of products to be sold, stores to be opened or closed, financial results and objectives, etc.), for issues regarding how to battle the local competition and better respond to customer needs, planning and decision making takes place at store level, as mentioned before in the "Functions and roles of managers" chapter. Managing by objectives is a very much used practice within Wal-Mart, regional objectives being cascaded to store level. As is to be expected, the number one objective at store level and beyond is to reduce costs as much as possible.

Human Resource Management is still largely based on the ideas of its founder regarding the relationship between the employees and the organization.

Consequently, all Wal-Mart employees, from the executive level down to the clerks, are being called "Associates."

The relationship between the employees and Wal-Mart is based upon respect, close communication, high expectation and efficient incentives. The associates receive a significant degree of autonomy and they also receive continuous feedback regarding their performance within the company and regarding the operations of the stores (Wal-Mart, 2009).

Changes at Wal-Mart and adapting to the 21st century

Even against its size, Wal-Mart has demonstrated its capacity to change and adapt in a world dynamic environment. This has been proven by the various technical inventions and initiatives undertaken through the years (e.g. The implementation of the bar code systems= and continues today through the environmental sustainability actions taken by the company once such elements became of high importance both for social but also economic and politic purposes. Another change was necessary to be undertaken by the company in its strive for globalization, where adapting its culture to the local reality was a must (e.g. modification of its customer greeting practices or renouncing to the "Morning Cheer" in countries such as China or Germany, etc.) (Towers, 2004, p. 5-8).

Communication at Wal-Mart

Today, it is widely known that Wal-Mart has been confronted with important communication and PR problems, as its brand has been taking public hits for years, even being the cause of public websites exclusively dedicated to criticize it, such as www.wakeupwalmart.com.

Millions of critical posting regarding the company, some of it fair and some not, are mostly due to the poor communication strategy undertaken by the company in the past decade. As Wal-mart ignored criticism (related mostly to its hiring practices unfair to minorities and their terrible track record of promoting and hiring women) until it reached the boiling point, and media reports had appeared about possible illegal operations of surveillance within Wal-Mart,...

Nevertheless, it was a bit too late. Right or wrong, the company has seen its image declining in front of millions of Americans due to its lack of pro-activity in communicating with its stakeholders… (Adubato, 2008)
From a financial point-of-view, Walmart's seems nevertheless to have its affairs straight, as its average annual total revenue growth was a little more than 10% for the three years from fiscal year ending January 2006 to the fiscal year ending January 2008. Its net sales increased in the fiscal year ending January 2009 by 6.8%, to the level of $255.7 billion, while the segment operating income grew slightly more, 7.1% to $18.8 billion. Its International operations registered consistent growth, with segment sales growing with 9.1% to $98.6 billion, while segment operating income rising 4.6% to $4.9 billions (Wal-Mart, 2009)

Bibliography

Adubato, S. (2008), Why Wal-Mart's Communication Fell Short, Caucus Educational Corporation, retrieved November 18th 2009 from Caucus website, at http://www.caucusnj.org/adubato/starledger/2008/052708.asp

Carmichael, E. (2008), Motivation and Strategies for Entrepreneurs, Lesson #1: Motivate Your Workers, retrieved November 18th 2009 from Mr. Carmichael website, at http://www.evancarmichael.com/Famous-Entrepreneurs/591/Lesson-1-Motivate-Your-Workers.html

Klinger, M., Tweraser, S., (NA), Motivating front line staff for bottom line results, McKinsey, retrieved November 20th 2009 from McKinsey website, at http://www.mckinsey.com/practices/retail/knowledge/articles/Motivatingfrontlinestaff.pdf

Mohideen, A. (2009), Wal-Mart, A Corporate Giant or a Corporate Beast? (PowerPoint Slides), retrieved November 19th 2009 from AuthorStream website, at http://www.authorstream.com/Presentation/akmohideen-193472-wal-mart-case-study-education-ppt-powerpoint/

Pereira, M., (2002). Case Study on Wal-Mart Stores Inc., The Graduate School of Political Management, George Washington University; Washington DC, retrieved November 18th 2009 from Mike Pereira's webpage at http://mike-pereira.com/subpage/docs/Wal-Mart.htm

Saporito, B. (1994, May 2). And the winner is still . . . Wal-Mart. Fortune, p. 62-68.

Towers, D. (2004), Wal-Mart: a Glocalised company, Jean Moulin University, Lyon, France, retrieved November 17th 2009 from David Towers' website, at http://www.towers.fr/essays/Wal-Mart%20a%20Glocalised%20company.pdf

Wal-Mart Inc., (2009). Annual Report - 2009, retrieved November 19th 2009 from Wal-Mart website, at http://walmartstores.com/sites/AnnualReport/2009/making.html

Wal-Mart Stores Investor Relations website, retrieved November 20th 2009 from http://investors.walmartstores.com

Wilbert, C. (2006). How Wal-Mart Works, retrieved November 20th 2009, from How Stuff Works? website, at http://money.howstuffworks.com/wal-mart.htm

Sources used in this document:
Bibliography

Adubato, S. (2008), Why Wal-Mart's Communication Fell Short, Caucus Educational Corporation, retrieved November 18th 2009 from Caucus website, at http://www.caucusnj.org/adubato/starledger/2008/052708.asp

Carmichael, E. (2008), Motivation and Strategies for Entrepreneurs, Lesson #1: Motivate Your Workers, retrieved November 18th 2009 from Mr. Carmichael website, at http://www.evancarmichael.com/Famous-Entrepreneurs/591/Lesson-1-Motivate-Your-Workers.html

Klinger, M., Tweraser, S., (NA), Motivating front line staff for bottom line results, McKinsey, retrieved November 20th 2009 from McKinsey website, at http://www.mckinsey.com/practices/retail/knowledge/articles/Motivatingfrontlinestaff.pdf

Mohideen, A. (2009), Wal-Mart, A Corporate Giant or a Corporate Beast? (PowerPoint Slides), retrieved November 19th 2009 from AuthorStream website, at http://www.authorstream.com/Presentation/akmohideen-193472-wal-mart-case-study-education-ppt-powerpoint/
Pereira, M., (2002). Case Study on Wal-Mart Stores Inc., The Graduate School of Political Management, George Washington University; Washington DC, retrieved November 18th 2009 from Mike Pereira's webpage at http://mike-pereira.com/subpage/docs/Wal-Mart.htm
Towers, D. (2004), Wal-Mart: a Glocalised company, Jean Moulin University, Lyon, France, retrieved November 17th 2009 from David Towers' website, at http://www.towers.fr/essays/Wal-Mart%20a%20Glocalised%20company.pdf
Wal-Mart Inc., (2009). Annual Report - 2009, retrieved November 19th 2009 from Wal-Mart website, at http://walmartstores.com/sites/AnnualReport/2009/making.html
Wal-Mart Stores Investor Relations website, retrieved November 20th 2009 from http://investors.walmartstores.com
Wilbert, C. (2006). How Wal-Mart Works, retrieved November 20th 2009, from How Stuff Works? website, at http://money.howstuffworks.com/wal-mart.htm
Cite this Document:
Copy Bibliography Citation

Related Documents

Wal-Mart's Mission and Vision Take
Words: 1103 Length: 3 Document Type: Essay

Many other stakeholders are simply not addressed in Wal-Mart's mission or vision at all. The environment is not addressed. The company's stakeholders in China are not addressed, although the firm's strong relationship with the Chinese government must place that government as a major stakeholder in Wal-Mart's enterprise. Although Wal-Mart does have stores in China, it is not nearly the factor for Chinese consumers as it is for American ones, although

Negotiation Wal-Mart - Procter and
Words: 3751 Length: 12 Document Type: Thesis

They both serve the purposes of the stakeholder category formed from clients, they just do this with different understanding. Then, the well-being of the stockholders was constantly on the minds of the negotiating CEOs at Wal-Mart and Procter and Gamble. In this order of ideas, all their endeavors were focused on increasing shareholder value. Basically, this materialized in an ongoing desire to increase profitability. Higher profits would result in larger

HRM Challenges in Today's Organizations All Organizations
Words: 9712 Length: 25 Document Type: Research Paper

HRM Challenges in Today's Organizations All organizations require employees to make them a success and this function is considered as important as finance, machinery and land for running the organization successfully. The important point to note here is that individuals all have different temperaments and working methods, and some people in the organization are responsible for making them all work together. This is the job of the human resources department which

Philanthropy and Social Responsibility: Corporate Governance
Words: 3688 Length: 10 Document Type: Essay

Corporate Governance: Philanthropy and Social Responsibility Corporate philanthropy is a form of CSR where a corporation extends monetary or non-monetary support to the community for the sake of improving its welfare and the quality of life. Despite its inherent benefits, corporate philanthropy still remains a subject of debate. This text examines the arguments presented by both sides, and examines how Wal-Mart's philanthropic program has been able to reconcile both views, and

China and the Rule of
Words: 4898 Length: 16 Document Type: Research Paper

I do not approve of reading so many books. The method of examination is a method of dealing with the enemy. It is most harmful and should be stopped" (Johnson 1992:552). Mao wanted control of China's destiny -- and he wanted that destiny out of the hands of the religionists, whose doctrine was not formulated by him but by an outside body. Thus, places like Sacred Heart convent in

Organizational Behavior Study Guide Chapter
Words: 324 Length: 1 Document Type: Term Paper

Culture must not simply be inclusive to an organization. Organizational internal culture must shift with the larger national cultural context in light of the needs posed by globalization. Chapter 12: Strategic Competency and Organizational Design IBM, showed a constructive ability to engage in organizational learning. Despite facing political obstacles such as 9-11 and prejudice against technology companies after the dot-com bust it has remained a huge, complex technological powerhouse. IBM's longer-term

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now