Supply Chain Wal-Mart drives profits through its supply chain management program. The company competes as a low cost provider, and the supply chain is critical to delivering the lowest prices to the customer. Wal-Mart not only leverages its considerable bargaining power to drive down the prices it pays, but it also makes extensive use of information systems to make its supply chain management system efficient. This efficiency comes from having goods

The Price-Sensitive Affluents, Wal-Mart has learned (Wal-Mart Annual Reports) is more interested in finding an exceptionally good deal and not necessarily concerned about the shopping experience. This is particularly true as one of the strongest factors influencing the execution of their strategy, the emerging global recession during this timeframe, takes hold. Again as with the Price Value Shopper and the paradoxical purchasing patterns of the Brand Aspirational segment show,

Quality Management Wal-Mart is the largest retailer worldwide that sells a wide range of goods including food items in several countries across the globe. As a result of its growth and profitability, Wal-Mart is not only the world's largest retailer but also one of the biggest companies in the world. One of the major factors that have contributed to the increased profitability of this company is its renowned supply chain management

Wal Mart Over the last several years, Wal Mart has been a story that is focused on continuing successes and challenges. This is because the company was impacted by issues such as employee rights, costs and fierce competition. Yet, at the same time, they were able to experience continuing increases in their bottom line results. This is despite the fact that consumer spending has remained stagnant in the aftermath of the

Wal-Mart SWOT Internal Analysis & SWOT Currently one of Wal-Mart's biggest assets is it powerful retail brand name. The company has branded itself as the low cost leader in their industry and consumer perceive the brand as offering value for money, convenience and a wide range of products all in one store (Marketing Teacher, N.d.). Wal-Mart has been able to build this brand image over time by focusing on providing consumer the

Wal-Mart Threats There are a number of threats that Wal-Mart faces in the external environment. These include intellectual property rights, rising cost of production in China, and the threat that is posed by intense competition in its many spaces. As Wal-Mart expands its retail footprint in emerging markets, especially China, it must take into account that the intellectual property protections are different in other parts of the world. In China, for example, one