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Vision -- If You Build Term Paper

creative) proved initially quite difficult. However, with vision and perspicuity in an extreme situation of her own, this chief executive was able to turn the fortunes of the firm around. Ogilvy's success today shows that the embracing of change, the only expected constant in business, is key to a successful visionary strategy. In one 2001 interview Beers said, on the subject of advertising, "The whole idea of building a brand is to create a relationship between the product and its user," that is unique. She was able to reconstruct just such a relationship between an advertising agency's own clientele and its particular, own new brand as an agency and the Ogilvy creative ethos. Just like the Dove women at the helm of the newly designed campaign, the restructured Ogilvy firm is striking, realistic, yet has...

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(Starr, 2001)
Works Cited

Bennis, Warren. (1994) On Becoming a Leader. New York: Perseus Books Group.

Ibarra, Herminia & Nicole Sackley (1995) Charlotte Beers at Ogilvy & Mather Worldwide. Cambridge: Harvard University Press.

Morrell, Margot & Stephanie Capparell, Alexandra Shackleton. (2002) Shackleton's Way. New York: Penguin.

Ogilvy. (2005) Official Website. Retrieved 27 Oct 2005. http://www.ogilvy.com/

Ogilvy. (2005) Official Website. "History" Retrieved 27 Oct 2005. http://www.ogilvy.com/history/

Starr, Alexandra. (17 Dec 2001) "Charlotte Beers' Toughest Sell." Business Week. Retrieved 27 Oct 2005 http://www.businessweek.com/magazine/content/01_51/b3762098.htm

Sources used in this document:
Works Cited

Bennis, Warren. (1994) On Becoming a Leader. New York: Perseus Books Group.

Ibarra, Herminia & Nicole Sackley (1995) Charlotte Beers at Ogilvy & Mather Worldwide. Cambridge: Harvard University Press.

Morrell, Margot & Stephanie Capparell, Alexandra Shackleton. (2002) Shackleton's Way. New York: Penguin.

Ogilvy. (2005) Official Website. Retrieved 27 Oct 2005. http://www.ogilvy.com/
Ogilvy. (2005) Official Website. "History" Retrieved 27 Oct 2005. http://www.ogilvy.com/history/
Starr, Alexandra. (17 Dec 2001) "Charlotte Beers' Toughest Sell." Business Week. Retrieved 27 Oct 2005 http://www.businessweek.com/magazine/content/01_51/b3762098.htm
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