0 design objectives, companies with virtual teams are finding they can attain higher levels of shared task ownership as well. This is because there are significantly greater levels of trust overall throughout an organization based on the collective contributions of every member of a virtual and in-office team when they share their knowledge and information together (Mancini, 2010). Portals are not the catalyst of trust forming in virtual teams; transformational leadership is because it sets a standard of authenticity, transparency and by a leaders' example, sacrifice for the attainment of a greater goal (Balthazard, Waldman, Warren, 2009). Online tools including social networks, portals, and the e-mail accounts that fuel much of the content interchange all need to be galvanized with a shared vision of how to create virtual teams that trust each other and freely share their expertise and intelligence if the team is going to succeed. For many of the virtual teams that operate globally today, social networks' influence on entirely new approaches to communicating interactively are slowly overtaking e-mail as the dominant platform for interactive communication (Turban, Liang, Wu, 2011). The reliance on private Facebook groups, password-protected Twitter accounts and the increasing reliance on private label social networking platforms are overtaking the role of e-mail in daily conversations online (Bernoff, Li, 2008). An example of an application that has been specifically designed to capitalize on the social networking usability lessons learned is Salesforce.com Chatter, which combines the interactive communication aspects of Twitter with a Facebook-like screen layout and application structure. Chatter is now replacing traditional Outlook e-mail in many of Salesforce.com's largest customers including Qualcomm who claims Chatter increased their cost savings in it by up to 60%, according to a quote on the Salesforce.com website. Figure 2, Chatter from Salesforce.com shows how Facebook-like this interface is and how the interior flow of information is very similar to Twitter as well. Marc Benioff, during the company's annual DreamForce event in San Francisco chose to launch a free edition of Chatter to all customers so they could immediately begin using it. The result has been a significant increase in adoption of this communications application, which Salesforce.com has remarked is now replacing their use of internal e-mail systems. Conversation trails, support for a wide variety of data formats for uploading images and movies, and the integration of voice annotation is making Chatter a solid replacement for e-mail with virtual teams as well, according to the Salesforce.com website. Chatter can also be readily used across a variety of mobile devices including smartphones. Given the highly graphical nature of Chatter and its reliance on social networking design principles, it is anticipated that Oracle, Microsoft, SAP all will have comparable e-mail replacement platforms within 2011(Turban, Liang, Wu, 2011).
Figure 2: Chatter from Salesforce.com -- a replacement for traditional e-mail based on the lessons learned from social networks
Source:http://www.salesforce.com/chatter/gettingstarted/whatischatter/
Portals, e-mail programs and communications platforms virtual teams rely on are going through a revolutionary change right now thanks to the impact of Web 2.0 design goals influencing their structure and definition, and the lessons learned from social networks on improving usability and adoption (Bernoff, Li, 2008). Portals are going to continue become more capable of aligning to how virtual teams complete shared tasks, define team-based goals and measure results. The continued use of analytics and the ability to create customized key performance indicators (KPIs) and metrics of performance are for the first time going to give virtual teams the opportunity to define measures of performance that capture what they really do instead of attempting to fit their activities into pre-conceived reporting structures. This ability to define KPIs and metrics of relevance will also be a disruptive innovation in the productivity of teams, as the use of very specific and focused KPIs and metrics will be a major break-through in determining the true contribution of teams (Guzman, Ramos, Seco, Esteban, 2010). Most importantly, this ability for virtual teams to define their own KPIs and metrics of performance will also lead to greater trust within and between teams (Jang, 2009). Trust is a very significant accelerator of achievement and accomplishment throughout and between virtual teams, as it fuels higher levels of collaboration and communication, and can be instrumental in much greater levels of accomplishment occurring as well. Technologies mentioned in this analysis contribute to this higher level of productivity from a personal and group standpoint by creating more real-time means of communicating and sharing information across broad geographic distances and time zones. The future...
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