Utah Symphony Case Study #1
Like many artistic endeavors, opera and symphonic organizations are facing increased budgetary pressures. Consumer spending on the arts has decreased, some say because of access to the Internet and other media, others a decline in public and foundational support coupled with increased costs. Such has been the case for the Utah Symphony and Opera, both of whom have been hindered drastically since 2001. One solution would be to merge both organizations and reach an economy of scale for musicians, audience, human and other resources, advertising, and thus would result in an economy of scale that might help save both organizations (Delong & Ager, 2005).
Baily and Motivation: Bill Bailey was Chairman of the Operatic Board and had some initial concerns about the merger. The Opera was actually financially stronger than the symphony and had its own identity. Bailey was concerned that this identity might be subsumed by the symphony. However, from a motivational standpoint, Bailey needed to use both intrinsic and extrinsic motivational techniques to ensure that the best solution was made for the overall artistic community in Utah. First, his intrinsic motivation should be focused on educational factors within the community -- allowing the skills already in house to help reach the desired goals (self-efficacy) and in mastering the paradigm of spreading the arts to the public. Extrinsically, the outcome of the merger was a broader topic -- not just positive for Bailey, the Opera, or the Symphony -- but instead for a larger cast of stakeholders and the community. Proving this overall benefit to a larger number of stakeholders would be critical for Bailey (Thomas, 2009).
Question 2 -- Parker and Motivation -- The orchestra's history is tied inexorably with Maurice Abranavel, who led the orchestra for almost four decades,...
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