Accounting
This accounting report is intended to emphasize the importance of the role of a management accountant in business operational and financial decisions. The focus on two companies engaging in different lines of business with disparate concerns, questions, and issues provides a basis for the reader to understand specific instances in which a management accountant can play a pivotal role in the success of an enterprise. W. White Chemicals was perplexed about their loss of market share and a small drop in revenue. When the executives came together to discuss the problems, they each had a different opinion about the source of the problem and the possible solutions. The management accountant was able to demonstrate how a change from the traditional accounting system the company was using to an activity-based system would help the team interpret the market situation and get a handle on the actual, rather than the obfuscated, costs the company was encountering.
Mosby Design & Manufacturing faced a decision common to many companies. The enterprise needed to determine if they should continue to manufacture a particular part or if they should purchase the part directly from another vendor. The question was sufficiently complex that the company needed to rely on information that their management accountant could provide. An in-depth examination of fixed and variable costs associated with the production of part RB911 was needed, and the stakes were high as the production line supervisor's job hung in the balance.
Introduction and Purpose of Analysis
By demonstrating the impact that accounting methods can have on the bottom line, the report enables the reader to gain a perspective about accounting as more than just ensuring that the financial statements align. Many key business decisions depend on the deep knowledge that management accountants bring to the table.
The purpose of the analysis was to provide a comparison between two different types of accounting practices by illustrating the influence that the methods can have on the capability of businesses to address their margins. Gaining competitive advantage is a focus for management accountants, but in order to know what and how to change resource allocation and operations, it is essential to know how the changes will effect the fiscal situation of the firm. Fundamental accounting principles are the touchstones for successful business operations, as this report illustrates through the two brief cases.
Part A: W. White Chemicals
1. The dollars per unit gross margin per product are as shown in the table below:
2. The unit cost for each product and the dollars per unit gross margin for each product are shown in the table below:
Comparison ABC to Traditional Costing (Overhead per Unit)
Traditional
ABC
V-312
$0.13
$3.36
T-415
$0.06
$18.14
3. The company should switch its emphasis from the high volume product to the low volume product since it sells at a premium price. The company can engage in lower levels of production and make a larger margin. The traditional method of accounting uses only the direct labor dollars to calculate the cost allocation. This means that a product with high direct labor dollars will be allocated a larger share of the overhead dollars than a product with low direct labor dollars. When direct labor dollars are used to allocate overhead, the number of orders, setups, or tests the product actually uses do not impact that allocation.
4. The customers are willing to accept a 25% increase in the price of T-415 since the cost of production is actually higher than the company has determined, which most likely means that the customers have shopped around and observed that T-415 is selling at much higher prices by competitors. Although the customers might seem price insensitive, they are actually not: rather, the company is not truly aware of the pricing that competitors use for T-415. Competitors have priced themselves out of the market, thereby lowering the competition for supply of T-415.
5. The company should strive to be more efficient in the production of V-312 as their estimations of production costs were distorted by the accounting method they use; they have considerable room for improvement. The company should be the go-to source for T-415, making pricing changes to accommodate the difficulties of manufacturing the product and the fact that customers expect the price to be higher for T-415 than the company is currently charging.
Part B: Mosby Design & Manufacturing
1. The decision Mosby needs to make is whether to continue to manufacture the part RB911 or if it would be more advantageous to simply buy the part from an outside vendor. The direct fixed manufacturing costs represent the salary of the production line supervisor and the lease of the production machinery. The decision to make or buy the part RB911 will have no effect on the common fixed costs of the company and any facilities space used for the manufacturing would just be empty and idle, or converted at some other time -- not related to this immediate decision as it has been presented. The company would save $100,000 annually by buying the part from a supplier. If Mosby reports the fixed overhead costs as a part (portion, fraction) of each unit manufactured, it looks more profitable as the production levels increase. And if the extra parts inventory is actually sold, then the profits are actual -- not just on paper. If, on the other hand, the extra parts are stockpiled in the inventory, then that reduction of overhead costs per unit will not really contribute to the company's profit.
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