Marketing -- Distribution and Marketing Planning -- Samsung Galaxy Mini S
Results from the first 3 Modules now allow analysis of their information and development of some final marketing plan elements. Samsung's global position as a technological innovator, extensive distribution channels and significant resources allow an ambitious plan of near-saturation that should capture a significant portion of the target market. The 18- to 44-year-old smartphone-owning early adopters should readily encounter our marketing efforts and a significant number of those targeted consumers are expected to purchase and benefit from the Samsung Galaxy Mini S.
Issues Analysis
Given the complete marketing analysis, the key issues that must be understood by the company in trying to sell the Samsung Galaxy Mini S are:
Organizational Resources (Perner, n.d.): commonly known as the five "M's: Men (meaning labor); Money (meaning finances); Machinery (meaning equipment); Minutes (meaning time); and Materials (consisting of production factors) (Friesner, 2014). As of 2013, it employs approximately 270,000 worldwide (Epstein, 2013), has stockholders' equity of $209+Billion and net annual income of $26+Billion (Samsung, 2014), in approximately 72 nations worldwide (Epstein, 2013), regularly devotes massive sums and time to R&D, manufacture and marketing (Epstein, 2013).
ii. Competitors and their strengths (Perner, n.d.): The clearest threat to successful marketing of the Galaxy Mini S is Apple, Inc.'s iPad Mini (Apple, Inc., 2014). Apple is already a leader in mini tablets, has considerable brand recognition for tablet manufacture and sales constantly innovating to attract that "narrow market" of high-tech state-of-the-art devotees, and has proven itself to be a determined legal opponent regarding patents (Silicon Valley, n.d.).
iii. Different Customer Types (Perner, n.d.): The chosen a target market of early adopters or "innovators" (Perner, Integrated marketing communication - Introduction to Marketing, n.d.). I will choose participants who use smart phones. These participants must own a Smartphone.
iv. New Technology's Impact (Perner, n.d.): It seems the introduction of Galaxy S series will be the ultimate Samsung product to compete in the Smartphone market with its biggest rival Apple iPhone...
The hotel seeks to promote its strategic location and incomparable services to boost its sales to the majority of people and tourists visiting Southern California. Its proximity to central Loss Angeles also gives an advantage to the hotel to target the urban dwellers seeking recreation facilities outside the central city. Marketing programs Pricing of services and products offered by the Long beach hotel is under management and control of market conditions
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Once the report is analyzed, we have a sense of how the SWOT will shape up. However, this must be supplemented with sources that have less bias. For a company analysis, this tends to be the financial news, of which there are dozens of quality sources. Academic research seldom provides sufficient or timely insight into a company's operations, but may have value for broad-based issues. The insurance industry, for example,
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Customer Roles At least three customer roles are needed for a marketplace transaction: (Ibid) 1. Buying, choosing a particular product or service; 2. Closing sale by paying for product or service; 3. Consuming or using product or service. Subsequently, one customer may be a buyer, a payer, or a user; or each of these roles may be filled by an organization; various individuals; or different departments. During the process of transforming a showroom visitor to
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