¶ … CEO Decision
A strong point in the data is that the respondents were quite frank, and if one can believe the data, they were honest about how they feel about change in their organization. Few people enjoy change and most people are at least moderately frustrated by change. The very nature of change is that it is disruptive and pushes people to the point of discomfort and cognitive dissonance.
The first thing that people think about when faced with change is how it will impact the directly. Following that very substantive consideration, people begin to think about how they will accomplish the changes that they cannot avoid. An employee who voices opposition to the change but is open to alternatives is not necessarily going to be oppositional throughout the change effort. For instance, as with the employee below, they may just be at a particular level of concern that they need help to get over and resolve"
"I spoke up against it to my superiors and discussed it with my other teachers to try to find an alternative that was more palatable."
Or, alternately, if they are at all in alignment with the change processes, they will begin to focus on how the changes will improve their situation, their team effort, and the company's bottom line. For instance, an employee who says the following can be identified as a change agent:
"I went to the leadership people and offered to help in any way I could."
The topic of change has garnered a great deal of attention in the literature. A number of researchers and analysts are quite well-known simply because they have figured out ways to effectively bring about change within an organization with the least amount of disruption and the greatest degree of benefit. Rogers (2003) established a framework for examining how innovations are spread throughout an organization and the roles that people assume in response to the diffusion of the innovation. Similarly, Hall & Hord (2004) instituted the Change-Based Adoption Model (C-BAM) after years of researching how educators and business people adapted to change. The C-BAM model articulates Stages of Concern and Levels of the Use of Innovation as guidelines for understanding and mitigating the responses that people have to change in their organizations and in their practice.
Kotter's Eight Steps for Change
CEO David Long certainly feels a sense of urgency regarding the sweeping change he wishes to make within the organization. It is not necessary for everyone to be onboard in order to accomplish a major change -- in fact, this is a highly unlikely scenario. That said, it is critical for leaders to be visibly supportive of a change initiative. And the active voice and highly visible engagement by leaders does in itself convey a sense of urgency to employees. Kotter's rule of thumb is that successful change requires 75% of the management to be supportive of the change initiative. Implementing change cannot occur too rapidly if it is to be successful. Expecting too much, trying to do too much too fast will lead to discouragement and most likely failure of the initiative. To support the change effort, it is important to accomplish the following: Create a sense of urgency, recruit powerful change leaders, build a vision and effectively communicate it, remove obstacles, create quick wins, and build on the momentum.
It is critical to form a powerful coalition as a leader cannot bring about sweeping change alone. Change has to be both managed and led. Change agents at every level of an organization are important to the quality of the ultimate changes. The qualitative and quantitative data can be used to identify potential change agents, assuming that the responses were not all acquired with a promise of anonymity.
Visions are an important aspect of change initiatives. It is up to the leaders of an organization to identify and articulate the vision for change. But it is also really helpful for the employees to be engaged in describing aspects of this vision. When people have a clear vision, the steps to accomplishing the vision and the directives that are associated with those steps all become part of a larger picture that they can understand -- and in which they understand their own important roles.
It is not enough to create a vision; an organizational vision must be communicated to others. To compete in the busy fabric of all the day-to-day communications that take place in an organization, it is necessary to ensure the vision is heard about often and that the messages powerfully convey the benefits of the vision. Daily reminders of the vision that everyone...
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