3. Democratization of the Internet and blogging is making the entire area of news capture and dissemination increasingly difficult to manage and deal with. For USA Today the challenging aspects of this will be recruiting enough bloggers of high enough quality to further differentiate their content delivery strategy.
4. Shrinking advertising revenues throughout the industry will force consolidation of national papers, and will also drive down overall market capitalization levels of all companies. USA Today is seeing this in their advertising revenues in the case study.
Opportunities
1. The potential exists to re-define the business model of USA Today and make it more focused on selective news consumption, further differentiating the company from competitors. USA Today needs to think about customized news to a level not done before, delivered in real time to subscribers.
2. Redefining the business model to place greater emphasis on advertising and selective market programs for each demographic and psychographic segment the company can reach with its publications.
3. Greater focus on share of customer market share by offering expanded news and information programs customizable to their needs.
4. Partner with globally-based newspapers and customize content to specific needs of customers and practice more micro-segmenting.
Threats
1. USA Today's core competency isn't technology, it is news aggregation. This will make the shift to technology platform all the more difficult.
2. Continued consolidation of the industry will force a shakeout and drive down market valuations -- which will make USA Today a potential takeover target.
Problem Statement
USA Today faces the challenge of strategically re-inventing itself and growing its share of customer while attracting new subscribers from the Echo Boomers and Gen X segments.
Three Strategic Alternatives
1. Create a news aggregation and customization service focused on the individual needs of the Echo Boomers and Gen X markets. Make the selections more psychographically focused.
2. Play the role of industry consolidator and start buying up other companies, like Oracle is doing in the enterprise software industry. This could include buying Yahoo very cheap.
3. Create a spin-off to create entirely new technologies for information delivery including creating an alliance with Google for context-based computing in Google Glass, the new innovation that shows contextual search in real-time.
Strategic Recommendation
Pursue a very targeted Echo Boomer strategy aimed at the highest per capita incomes of news and sports junkies and license the Google Glass technology to create glasses that automatically create contextual search based on surrounding coordinates. This is a video of Google Glass: http://www.youtube.com/watch?v=9c6W4CCU9M4
Marketing Implementation
Pursue the strategy of being the most forward-thinking content providers globally by partnering with Google on Google Glass and target the most affluent members of the Echo Boomers and Gen X segments. Realize that change will be slow for even the most progressive Matures and Baby Boomers and USA Today has no time to lose.
Marketing of Atkins Diet Products in Europe vs. The U.S. Background on Atkins Diet (A) Who was Robert Atkins? Atkins was born in Columbus, in the state of Ohio in the year 1930. After having joined the University of Michigan, he graduated with a Major in Pre-meds, after which Atkins received his Medical Degree in the year 1955 from the Cornell University Medical School. By the year 1959, he had finished his residencies
Legal Immigration Is Good for the United States With the United States opening its boarders to thousands of legal immigrants each year, immigration has become one of the most hotly debated issues in the country. However, what has largely fueled this debate has to do with the impact of both illegal and legal immigrants on the United States' economy, crime rates as well as education and environment. While some continue to
Interventions to Reduce Adolescent Substance Abuse The purpose of this paper is to provide a review of the relevant literature to describe current government initiatives for addressing substance abuse by adolescents in the United States. An analysis of what is being done as well as what is not being done is followed by an examination of gaps in the current initiatives. In addition, a discussion concerning the health advocacy groups that
Pizza Hut, Domino's most dominant global competitor, was clearly way behind all three national pizza chains in 2005, with a very weak innovation story on new products to sell, and more re-shuffling of menu items with aggressive pricing and programs to bring in the lucrative in-store buyer. The net result from this lack of innovation was Pizza Hut losing significant market share. it's expected that Pizza Hut will be more
Once the report is analyzed, we have a sense of how the SWOT will shape up. However, this must be supplemented with sources that have less bias. For a company analysis, this tends to be the financial news, of which there are dozens of quality sources. Academic research seldom provides sufficient or timely insight into a company's operations, but may have value for broad-based issues. The insurance industry, for example,
Marketing Planning This marketing plan details Itcorp's business model. It addresses the company's mission, policies, strategies and objectives to achieve profitability. Itcorp's integrated software and hardware solutions for healthcare providers are described at length, as well as objectives for the long-term. Our company Itcorp plans to begin operations starting in January 2006. One thing that is unique about Itcorp is how it got its start. In 1988, two partners, Max Renfield and C.L.
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now