¶ … U.S. Medical Technology Industry's Interest in Japan
Market share and sustainable growth are the primarily interests the United States has in Japan. With its aging population and subsequently higher medical costs the U.S. intends to position itself as a worldwide power within the medical technology arena. With only marginal growth in the past, the U.S. medical technology industry needed to acquire a viable option that would provide sustainable long-term growth. Japan was a prime target due in part to its lagging and outdated medical technology and stagnant economic growth prospects. In addition, the Japanese medical technology market is the second largest market in the world with sales of roughly $15 Billion. Even more intriguing is that rapid growth of 11% annually in Japan. By positioning itself within the Japanese market, the United States could provide Japan with a broad away of medical devices that would better service the Japanese community. Concurrently, by servicing the Japanese market more effectively, the U.S. medical technology sector would utilize excess earnings to provide more effective product offerings in the future.
In addition to market share, creating universally accepted principles and guidelines were critical to future business success. By creating a heightened sense of importance of medical device standards, the U.S. could more readily sale its high end brands and services. Although more expensive, these U.S. brands could better serve Japanese constituents and all stakeholders involved. By heightening universal medical device standards, the Japanese market was also protecting itself from predatory pricing schemes. Often times, especially within business, companies tend to lower prices in an attempt to eliminate threatening competition. Through these pricing strategies, they aim to lower the price below competitors cost of production in hopes they will eventually become bankrupt or exit the market. These practices, although...
Table 1. Japan -- Knowledge Economy Index. Index Japan (most recent) Group: All Japan (1995) Group: All USA (most recent) Group: All USA (1995) Group: All Knowledge Economy Index Index Japan (most recent) Group: All Japan (1995) Group: All USA (most recent) Group: All USA (1995) Group: All Knowledge Index Index Japan (most recent) Group: All Japan (1995) Group: All USA (most recent) Group: All USA (1995) Group: All Econ. Incentive Regime Index Japan (most recent) Group: All Japan (1995) Group: All USA (most recent) Group: All USA (1995) Group: All
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Market Orientation of Medical Diagnostic Units Dissertation for Master of Health Administration i. Introduction ii. Objectives iii. Description iv Administrative Internship v. Scope and Approach vi. Growth vii. Methodology viii. Hypothesis ix. Survey Questionnaire x. Research Design xi. Observation and Data Presentation xii. Test provided xiii. Analysis of findings Marketability of Patient Satisfaction Importance of Employee Satisfaction xiv. Conclusions and Recommendations xv. Bibliography xvi. Notes xvii. Appendices Market Orientation of Medical Diagnostic Units
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