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U.S. Economy The May 2007 Economy Presented Essay

U.S. Economy The May 2007 economy presented a rosy picture: the lowest unemployment rate of the Bush Administration 4.4% (Bureau of Labor Statistics.gov. 2012. PP. 1), the peak of housing values, strong GDP growth of 3.6% (Trading Economics.com. 2012. PP. 1), a stable inflation rate of 2.2% (Trading Economics.com. 2012. PP. 1), and a normalized non-emergency FED Funds of 5.25% (Moneycafe.com. 2012. PP. 1). Yet, the collapse was imminent as the "Great Recession" began in the fourth quarter of 2007, decimating the economy and bringing the global financial system to a grinding halt. Now five years later the economy is regaining its footing in a ponderous yet upward trajectory which began in the second quarter of 2009. An espy of May 2012 presents a dramatically different story than of 2007: unemployment stands at 8.1% (Bureau of Labor Statistics.gov. 2012. PP. 1), housing values have plummeted; "Americans overall have lost almost $7 trillion in housing wealth -- more than half of the nation's total home equity, according to the Federal Reserve" (U.S. News.com. January 24, 2012. PP. 1), GDP growth is lumbering at two percent (Trading Economics.com. 2012. PP. 1), and the FED has kept the accommodative spigots open since 2009 with a target funds rate of 0-.25% (Moneycafe.com. 2012. PP. 1). About the only similarity in the pictures is the inflation rate which is holding...

2012. PP. 1).
Policy Measures

The intervening five years have seen fiscal and monetary policy measures which are unparalleled since the Great Depression. Massive Keynesian stimulus: 814 billion, auto bailouts, TARP, Cash for Clunkers, home refinancing modification programs, and short-term targeted tax cuts (payroll). As for the FED the near zero exigent rates are now promised into late 2014, and the central bank has provided massive liquidity injections in the form of Quantitative Easing I, II, and Operation Twist (1960 Redux). This confluence of fiscal and monetary measures has given the economy a heartbeat, but has not produced the massive surge in activity which has been the historical norm since World War II after deep recessions.

The nearby chart compares rates of quarterly growth during the Reagan and Obama economic recoveries. The comparison is apt because both recoveries followed deep recessions in which the jobless rate reached more than 10%. Once the Reagan recovery got cooking, in 1983, growth stayed above 5% for 18 months and never fell below 3.3% for 13 consecutive quarters. In the Obama recovery, growth has never exceeded 4% in any quarter and fell off markedly in mid-2010 through the third quarter of 2011. For the first nine months of 2011, growth averaged less than 1.2%.…

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One of the noteworthy aspects of the U.S. economy is that consumer spending

"accounts for 70% of economic activity" (Crutsinger, M. May 15, 2012. PP. 1). Business is on a never ending quest to create products, services, and pricing which will maximize revenue and increase profit. Price discrimination and segmentation are common in the marketplace (airline tickets as one of a plethora of examples); consumers may respond through indifference or anger towards the company, but are in the preponderance of economic activities likely to choose based on: perceived value, availability, rewards, or pricing options. Business can choose to discount products or services to entice certain groups: new customers, income sensitive customers, or competitor's customers.

The crux of the question on discounts for certain customers rather than others is really one of questioning the role government in the process. The government already chooses certain customers for assistance based on income, unemployment, opportunity, or other criterion. Food stamps have become plentiful over the last five years, a sign of a soft economy and one of an expanded government role. The qualifications are income-based which has struck many taxpayers as unfair because they are subsidizing a segment of the population. So too with unemployment benefits which in some cases have been
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