¶ … Edge Cities" by Joel Garreau.
Edge Cities
Joel Garreau authored the best seller on how we build the cities that become the milestones of our civilizations because the fact is that these places are where we find our offices and shopping malls located bringing money to all of us.
The title of the book Edge Cities by Garreau is one book that has been valued by its readers because it opens doors to the subject of unplanned architecture. Edge City: Life on the New Frontier is not only a blockbuster, but The New York Times declared it "the first major book to examine a phenomenon that by any reasonable definition is among the most pressing of our age." Garreau's ability to write is exceptionally different because he has the ability to look into the obvious chaotic mess that will only worsen the future.
The cities that have been defined as the new Edge Cities are as follows, Silicon Valley, Ca., Tysons Corner, Va., Schaumburg, Ill., and Irvine, Ca. They are also the cities that house the headquarters of prestigious companies such as, Microsoft, Motorola, AT&T, Kmart, and Sears. This is why it doesn't come as a surprise to know that some of these Edge Cities are now larger than downtown Seattle or Minneapolis. Perhaps this is because these cities are the places where majority of all Americans prefer to live and work. The author also points out that these cities are where nearly 80% of all the white-collar jobs were they were created. Another interesting point to note is that Garreau states that these new Edge Cities are not just on the American soil but also being built in the urban areas such as, London, Paris, Toronto, Seoul, Peking, and Jakarta, since they contain majority of the world's wealth and provide jobs to many people all over the world.
His work in the book "Edge City," led Garreau to be nominated for the Pulitzer Prize three times. His knowledge is not read by readers but he is valued for this by marketers of consumer products and politicians, as well as financiers from renowned places such as Prudential, CB Commercial, J.P. Morgan, pension funds, and Japanese investors. Even stakeholders such as, the Buckhead Coalition, Oregon Metro and future white-collar staff from reputed universities also treasure his knowledge in the book.
Due to the success of the book, Garreau has been on more than a thousand television and radio programs, including "Good Morning America," "The CBS Evening News With Dan Rather," "The NBC Nightly News," "ABC World News With Peter Jennings," and "The Larry King Show."
Joel Garreau is currently working as a staff writer for The Washington Post, and as a senior fellow at the Institute of Public Policy at George Mason University, a member of the futures consortium known as Global Business Network; and he is also the president of his own company, The Edge City Group.
The truth is that this book is over a decade old, but it still has a classic perception on why we cannot stop the suburban areas from spreading and the reasons for why those who are trying to recreate the 1920'ss style of downtowns are just at the risk of failure in doing so. The author does show a soft corner for the new settlements in the suburban areas, preservationists, and advocates using mass transit system, however he feels that they are overlooking the basic facts that Americans will always be motorists and prefer to have their own mode of transport rather than use public transport. This fact is not linked with the fact that if oil becomes expensive they will obviously choose to use mass transport system, this is because alternative fuels will become an option so that means that the car will always be there regardless. The truth is that no body would want to stand waiting in the pouring rain to take a ride in a bus that...
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