Verified Document

United Airlines Overview Of The Term Paper

UAL has been undergone some major financial restructuring since filing for bankruptcy in 2002. The company has since talked of merging with American Airlines, Northwest Airlines, and most recently Continental Airlines Inc. In May of 2010, the merger between UAL and Continental was officially announced, and plans for the merger are currently being carried out (Moreno, 2010). This merger forms the world's largest airline, and its headquarters is in Chicago, Illinois.

4. Commitments and Contingencies

According to United Airline's Website, (2010), it is committed to, "operating a reliable schedule for every customer. Weather and Air Traffic Control (ATC) issues, along with other operational challenges, can cause delays and cancellations. We aspire to make our customers who experience long on-aircraft or in-airport delays as comfortable as possible during the inconvenience." (United Airlines, 2010).

The airline also promises its customers that it will manage any delay situation accordingly and to the best of its ability. The airline states, "When an on-aircraft delay occurs, we will manage the situation aggressively to minimize delays of greater than three hours and make every reasonable effort to prevent those with durations longer than two hours. In the event of a lengthy delay, United has contingency plans to provide food, water, restroom facilities and access to medical treatment for customers onboard an airplane. In the event a flight exceeds the three-hour guideline for a taxi-out or diversion situation or if we exceed the 90-minute mark during taxi-in -- we will provide our customers with compensation, generally in the form of discount travel certificates." (United Airlines, 2010).

UAL is committed to providing its customers with excellent customer service as well. In the past decade, the company noticed a sharp up-tick in passenger complaints relative to this issue. These have stemmed from UAL's attempt to trim down the size of their workforce, specifically flight attendants, and cut payroll costs by offering lower wages and fewer benefits. This has negatively impacted the company by creating less congenial...

After NBC News reported that "United Airlines is the worst airlines ever." (Brancatelli, 2008) in one of their television news stories, the company has taken it to heart to reverse this sentiment. Since 2008, UAL has tried to stem the tide of complaints by emphasizing excellent customer service, using the NBC News story as a catalyst for change.
5. Conclusions

UAL have a very rich history and are committed to providing its customers with an excellent product and value for their money. The company has recently undergone many changes, but has survived the 9/11 attacks and the recent economic downturn by remaining nimble and adapting to the market demands. This adaptability is certainly one of UAL's strengths, and the vision behind this adaptability has helped to save the airline and the commercial airline industry in the United States. The company's business strategy seems to be working well, now that it has ironed-out recent customer service complaints and other negative press. The company has just merged with Continental Airlines Inc. As long as UAL remains vigilant of its strengths and weaknesses, it will be able to survive in the tough economic climate of today's global air travel industry.

References

Brancatelli, Joe. (2008). "The worst airline- ever." MSNBC Website accessed July 15, 2010. .

Moreno, Jenalia. (2010). "Continental and United merger meeting is today." Houston Chronicle, July 14, 2010.

Moreno, Jenalia. (2010). "Passenger lawsuit attacks Continental-United merger." Houston Chronicle, June 29, 2010.

UAL Investor Relations. (2010). "Investor Home." UAl Investor Relations Homepage accessed July 16, 2010. .

United Airlines. (2010). "Company Information." UAL Website accessed July 16, 2010. .

United Airlines. (2004). "United Airlines Introduces New Ad Campaign and Livery." Press Release, Feb. 18, 2004.

United Airlines. (2010). "Soaring Through History, the History of United Airlines." UAL Website accessed July 15, 2010. .

Sources used in this document:
References

Brancatelli, Joe. (2008). "The worst airline- ever." MSNBC Website accessed July 15, 2010. <http://www.msnbc.msn.com/id/25083833/>.

Moreno, Jenalia. (2010). "Continental and United merger meeting is today." Houston Chronicle, July 14, 2010.

Moreno, Jenalia. (2010). "Passenger lawsuit attacks Continental-United merger." Houston Chronicle, June 29, 2010.

UAL Investor Relations. (2010). "Investor Home." UAl Investor Relations Homepage accessed July 16, 2010. <http://ir.united.com/phoenix.zhtml?c=83680&p=irol-IRHome>.
United Airlines. (2010). "Company Information." UAL Website accessed July 16, 2010. .
United Airlines. (2010). "Soaring Through History, the History of United Airlines." UAL Website accessed July 15, 2010. .
Cite this Document:
Copy Bibliography Citation

Related Documents

PESTEL Analysis United Airline Holdings Inc
Words: 2252 Length: 8 Document Type: Analysis

UNITED AIRLINE HOLDINGS, INC.External Environmental Analysis of United Airline Holdings, Inc.Company OverviewFounded in the year 1968 following the merger between Continental Airlines and United Airlines, United Airline Holdings operates in the Airlines industry and concerns itself with the provision of air transportation services. It is important to note that at present, the company operates in multiple locations across the world. More specifically, the company deploys regional as well as local

Airline Industry: Flying Full-Service on
Words: 2128 Length: 8 Document Type: Research Paper

4). The return on this modest investment was impressive: "We saw that mobile is five-to-ten times more effective than online advertising" (Butcher, 2009, para. 4). The contest also increased visitors to the company's WAP site (Butcher, 2009). 7. Description of Location The same location will be used for the envisioned marketing campaign as the "Back for a while" initiative which targeted Hispanic males and females ranging in age from 27 to 45

Airline Industry Has Become Increasingly
Words: 17068 Length: 50 Document Type: Dissertation

By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001). By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to

Airline Industry SWOT Analysis of the Airline
Words: 508 Length: 2 Document Type: Term Paper

Airline Industry SWOT Analysis of the Airline Industry The airline industry offers transport services of people, cargo, and mail. Its development began in the 19th century, where the conception of the airships and, eventually, the flights of the Wilbur brothers via their airplane invention made flying for leisure possible. The development of air transportation for people includes the provision of cargo and mail services, made possible through air freights (such as the

Airline Predictions for the Airline
Words: 393 Length: 1 Document Type: Term Paper

This comes after a period of lowering the interest rates to curtail the post-2001 recession that was particularly detrimental to the economic performance of the airline industry. The rate of interest affects consumer's disposable income, and as consumers find it more expensive to borrow money, they are less likely to have disposable income to expend upon leisure-based trips, thus meaning discount rather than full-price fares further cut into industry

American Airlines US Airways Merger Issues
Words: 2969 Length: 10 Document Type: Case Study

American Airlines/U.S. Airways merger issues In January 2012 U.S. Airways Group, the parent company of U.S. airways, expressed interest in acquiring AMR Corporation, American Airlines parent company. This merger would add 1.5 billion dollars in revenue reduce competition in various cities and create one of the largest airlines in aviation history. For shareholders and workers this is a great thing. Some of the benefits are more destinations, more flights and the

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now