Unit of Analysis
A unit of analysis constitutes an object of study in research undertakings (Cole, 2018). Definition and bounding of the case may prove challenging since a number of variables and points of interest overlap and intersect within cases researches. Development of research questions, propositions for case selection, focus identification, and boundary refining has been recommended for effective establishment of the aforementioned components in the study design. Case bounding proves crucial when it comes to information acquisition and analysis management, focusing, and framing. This entails selectiveness and specificity in the identification of case parameters such as respondents, process and location, in addition to the establishment of a timeframe for investigation of the case. To be more specific, units of analyses (UoIs) are decided by research questions (Merriam, 2009; Stake, 2006; Yin, 2014). Consider, for instance, Francis, Anderson and Stokes’ 1999 research “City Markets as a Unit of Analysis in Audit Research and the Re?Examination of Big 6 Market Shares”; here, city markets were the UoI. The researchers utilized market shares of big 6 companies on the basis of aggregate national-level data for inferring industry expertise and market leadership, besides distinguishing the big 6 accounting companies from each other.
Incorrect Unit of Analysis
Ecological fallacy is a widely occurring mistake one will get to witness in regards...
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