Toyota Weekend Festival Event
State the goal, key objective(s) and sub-objectives for your launch event. Explain why you have chosen these objectives.
The primary goal of the launch event is to generate excitement through media coverage, consumer awareness, and influencer outreach in Australia about the new Toyota Hybrid Cruiser that has been designed and built specifically for Australian conditions. The key objectives and sub-objectives for the launch event include the following:
Provide an enthusiastic welcome to the visiting dignitaries and VIPs from Japan;
Ensure that entertaining and interesting activities for important corporate attendees and their families are ongoing throughout the weekend;
Ensure event staff are well-versed in and follow protocol appropriate for visitors from Japan;
Generate confidence in the event management team by creating a good show.
Provide opportunity for the Australian public to become aware of the new Toyota Hybrid Cruiser;
Create a memorable and motivational promotional event for the new Toyota Hybrid Cruiser;
Highlight and demonstrate the features of the new Toyota Hybrid Cruiser that are associated with the Australian target market;
Gauge the target market consumer attitude toward the product, in so far as consumer reactions can be measured at the launch.
These objectives are important to the long-term relationship with the Toyota company, and the objectives represent a constellation of appropriate first steps for the product launch. In addition, the objectives of the launch articulate with market research measures that will be implemented at various stages during the promotional campaign for the Toyota Hybrid Cruiser.
2) What expertise will need to be included on your Planning Committee Panel to ensure these objectives can be met?
All the key stakeholders need to be engaged in creating the work-breakdown structure. The expertise of the Planning Committee Panel is one of the most vital assets to the event planning process. Each deliverable will require the full expression of creativity, experience, and expertise of team members from relevant fields, including sales, media buyers, marketing, client relations, international client relations, travel...
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