Verified Document

Turkey And Culture Research Paper

Culture & Marketing in Turkey Turkey & Culture

Author's note with contact information and more details on collegiate affiliation, etc.

Culture & Marketing in Turkey

Culture is a critical aspect of successful marketing strategies. Marketing firms must perform diligent and thorough research on their prospective consumers for several reasons. Culture is a key factor in determining tastes, aesthetic preferences, behavior, values, and perspectives on other cultures, among other things. As such, it is the responsibility of any marketing department to know the culture to which they intend to market products for consumption. This holds true in any location, though the focus of this paper will be upon the country of Turkey. Turkey is a country that is part of both Europe and Asia, and this trait alone can provide some insight as to the complexity and richness of the culture. This paper will examine the impact of culture on multinational marketing in Turkey by describing cultural groups and patterns, while also interpreting the strongest methods by which a marketing firm can approach the task of marketing in such an intriguing country and culture.

Norris explains:
"Brands can be an integral part of a culture, and in many ways the relationship between culture and brands is symbiotic. Brands that successfully anticipate trends in popular culture prosper better than those that do not (see the September 2007 Point-of-View 'What Makes an Iconic Brand?'), while brands that are not aligned with local cultures can find it difficult to prosper at all. Brands contribute to cultures not only through the needs they address but also through their role as social currency. They provide new cultural reference points and topics of conversation." (Hollis, 2009)

Thus, if a marketing team is unaware, or only superficially aware of the culture, the likelihood of success is nominal. As he contends, the relationship between culture and marketing is two-way. Culture informs marketing and marketing informs culture. They work together to create services and products that satisfy consumers and demonstrate on behalf of the product the sensitivity to the culture. Consumers purchase products that…

Sources used in this document:
References:

Cavusgil, S Tamer, Civi, E., Tutek, H.H., Dalgic, T. (2003) "Doing Business in Turkey." Thunderbird International Business Review, 45(4), 467 -- 479.

Hollis, N. (2009) "Culture Clash: Globalization Does Not Imply Homogenization." Millard Brown: POV, 1 -- 4.
Cite this Document:
Copy Bibliography Citation

Related Documents

Turkey: A Cultural Bridge Between
Words: 1051 Length: 3 Document Type: Essay

All in all, Turkey is once again western through democracy, but eastern through its identity elements. 4. Impact on Turkey's development and the relations with the United States, Europe and the Middle East An interesting element at this stage is constituted by the undying desire of Turkey to adhere to the European Union. On the one hand, the country perceives this adherence as a natural step in the historical process and

Turkey's Economy the Republic of
Words: 3934 Length: 15 Document Type: Term Paper

6 billion cu m in 2005; natural gas export - 0 cu m in 2004; natural gas imports - 21.73 billion cu m in 2004; natural gas proved reserves - 8.495 billion cu m in 2005; current account balance - -$25.99 billion in 2006; exports - $85.21 billion f.o.b. In 2006; exports commodities - apparel, foodstuffs, textiles, metal manufactures, transport equipment; imports partners - Germany 11.7%, Russia 11%, Italy 6.5%,

Turkey Textiles Turkey Is a
Words: 2122 Length: 7 Document Type: Term Paper

As a consequence, Turkey is uniquely positioned to sell to all of these different customers, as its position on the map indicates. Market Research The market research process can be different in the international context. The first issue is that the purpose of the market entry has to be defined. Once this has been established -- suppose the objective is to set up textile manufacturing in Turkey -- then the research

Turkey: Economy in the 1970s and 1990s
Words: 1297 Length: 4 Document Type: Term Paper

Turkey: Economy in the 1970s and 1990s Turkey is a unique country that lies partially in Asia and partly in Europe. The Asian and the European part of the country are separated by the Bosporus, which is the water link between the Black Sea and the Mediterranean. Although the areas constituting Turkey have a very ancient history, the modern day Turkey became a Republic in 1923 under the leadership of Mustafa Kemal

Sports Shoes Turkey Sports Shoes
Words: 8792 Length: 30 Document Type: Research Proposal

Turkey, clearly has a proud and longstanding history with sports and sports enthusiasm. Sports, as a cultural access point in fact is written into the Turkish constitution, as an aspect of cultural and personal growth goals for the entire nation. Turkey is one of the rare countries in the world which has an article related to sports in her Constitution. Article 59 of the Constitution says, "The State takes measures

Culture and Morality. In Other
Words: 5560 Length: 13 Document Type: Essay

Such differences may lead us to question whether there are any universal moral principles or whether morality is merely a matter of "cultural taste" (Velasquez, Andre, Shanks and Meyer: 1). If there is no transcendent ethical or moral standard, then cultural relativists argue that culture becomes the ethical norm for determining whether an action is right or wrong. This ethical system is known as cultural relativism. Cultural relativism is the

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now