It has made effective use of American's desire to save money on gas and avoid depending on foreign fuel, although it has given little attention to the additional time savings provided by the ability to drive in commuter lanes and tax and insurance savings provided to hybrid owners. It has perhaps shown perhaps insufficient consideration for American's obsession with power, speed, and acceleration, which drivers rated (surprisingly) even more highly than fuel economy in a recent survey when asked what motivates them to buy a particular brand of car (Reddell, Tran, & Zittle, 2006). Currently, Toyota is marketing the Prius with a stress on its lowered price tag: "Prius: Easy on Gas. And now Easy on the Wallet" ("Toyota Prius," 2007, Toyota Website). It continues to strike a balance between capitalizing upon consumer self-interest and interest in the environment, but Toyota could try to make the car itself seem sexier, perhaps with additional customization features, that might overcome the American obsession with power.
GM's marketing Director for new ventures, Ken Stewart says: "If you want to get a lot of hybrids on the road, you put them in vehicles that people are buying now." This tends to summarize the U.S. automakers' approach to hybrids. Would you agree with Mr. Stewart? Why or why not?
Stewart...
Analysis of Toyota Opportunities and Threats Toyota is the world's leading patent holder in hybrid vehicle technologies, having over 85% of all patents registered in the U.S. Patent Office, in addition to holding over forty different patents in other registries throughout Europe and Asia. This is a formidable platform for growth in this high-growth emerging line of business. Hybrid technologies can reduce carbon emissions by over 60% in the latest engine
This process improvement is implied in the manufacturing and the upper-level management changes, and should be prioritized as such. Another manufacturing process that Toyota needs to address and which is implicit in the previously mentioned manufacturing process is its increasing propensity to utilize parts suppliers outside of its keiretsu, which loosely translates into headless combination (No author, 2009). Keiretsu is a Japanese term for the tiered hierarchy of additional companies
Toyota Strategic Management Case (TOYOTA) Strategic Management: Strategy Implementation Strategic Implementation Do you think that the implementation of Toyota's current strategies identified in its 2011 Annual Report and on its web page will help to overcome the public relations difficulties resulting from the recall issues reported by the media in 2010? The current strategies as identified by Toyota in its annual reports and on its website will not be enough in the short-term to reverse
Toyota Strategic Management For decades, Toyota has been one of the most admired companies in the world. They were able to turn their image in the 1960's and 70's from cheap Japanese import to the car of choice for millions of consumers worldwide. Toyota's strategy has varied significantly over the years. The company began by primarily imitating many of its competitor's designs and even used some of its components. Much of
Toyota Motor Manufacturing, U.S.A., Inc. Major Issues in the Case Toyota Motor Manufacturing U.S.A., Inc. (TMM) has bypassed their typical response to quality issues known as "jidoka" in a special circumstance regarding seat installation. As opposed to stopping the assembly line and focusing on the underlying root of the problem, in the case of the faulty seats the cars were allowed to continue through the production line with a special marking that
However, certain elements of the Toyota Production System must be re-evaluated, particularly the conception of waste. If the principles of CCC21 and Value Innovation were based on the concept that production materials could be halved because they amounted to waste, those initiatives should be discarded. Ideally, Toyota should utilize 100% of the materials that it used prior to CCC21, when all of its quality issues began. The cost-benefit analysis of
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