Toyota Prius
In the case study, Toyota Prius customers sought to achieve different kinds of goals, which the Prius was able to meet, hence helping its customers achieve these specific goals. Prius customers have a mix of immediate and long-term purchase goals, in addition to personal-material and professional goals (Hawkins and Motherbaugh, 2010, p. 448).
Prius satisfies its customers' long-term, which is to have a fuel efficient car, a concern that is primarily economic and secondarily environmental in consideration. Efficiency was the key to Prius' success in the automobile market: it is the most efficient car model that it eclipsed the performance of its major competitors, Honda and Ford. In addition to long-term goals of having an environmentally-friendly, fuel efficient car, the Prius also responds to customers' immediate professional goals to own a car that is environmentally-friendly and fuel efficient, yet technology-savvy enough to demonstrate that the purchase is a "smart" choice rather than just solely economical or creating the image of being an environmentally conscious car owner. Thus, from the professional (technical) aspect of the product, the Prius appeals to the need of customers to be technically knowledgeable about the product they are buying, from the environmental to the technological aspects of the Prius.
More than anything, however, Prius customers wanted to feel personal gratification by purchasing an environmentally friendly hybrid car. The purchase of a hybrid car demonstrates that Prius customers are personally contributing to a global call to use more efficient and environmentally sustainable products. Thus, by purchasing a Toyota Prius, there is personal gratification knowing that the purchase would mean the customer has been conscientious enough to think about the environment and actually "investing" on this cause...
Marketing Case Study The case study being completed in this reports asks the author of this response to answer to three major questions. The first is what Fournier means when she says that consumers have relationsihps with a brand. The second question asks the author two pick two out of three brands from a list provided in the assignment and explain if and/or how consumers do or do not have relationships
Xcvbnmqwertyuiopasdfghjklzxcvbnmqw Ertyuiopasdfghjklzxcvbnm Opportunities and threats faced by Toyota Module 2-Case Study [Pick the date] Like any other organization, Toyota has its share of threats and opportunities which can either make or break this organization if not addressed properly. Toyota has been lately addressing environmental issues caused due to emission of harmful gases and also major cost cutting strategies required right after recent wave of recession. Lately, operations of Toyota have been disturbed
For example, both the Toyota Prius and the Ford Escape hybrid can pay for themselves in just 3 years when gas is $3.00 and you drive at least 15,000 miles per year. Additionally, the Saturn Vue, Camry hybrid and Civic hybrid will pay for themselves in 6 years." (HCB, 1) This is demonstrative of a faster approach to the breakeven point for the Prius vs. many of its closest counterparts.
Key Success Factors in the Global Auto Rental Industry Pursuing increasingly higher levels of inventory optimization and logistics performance will continue to reduce operations costs for low-cost car rental providers globally (Fink, Reiners, 2006). Operational efficiency that can reduce the cost per hour rental can be so significant it offsets the costs of gasoline over time as well. Second, for any company to succeed in the global auto rental market, the focus
CX Technology MIT Sloan Management Case Study Evaluate the internal resources and core capabilities of CX Technology. This should include as a minimum the value chain for this firm. Overall, what are the key strengths and weaknesses of CX Technology? (Johnson et al., 2014) Strengths Weaknesses Value Chain Conduct a detailed and systematic external environmental audit of the U.S. automotive industry market. This should include as a minimum; PESTLE, 5-forces, industry life cycle and competitor analysis
Global Crisis Management: Product Recalls at Toyota Product recalls are a public relations nightmare for companies of all sizes and types. In the minds of the public, product recalls mean that companies failed to perform their due diligence in research and development, engineering, production or distribution – or a combination of all of these factors – but the actual causes of product recalls are far less important than the adverse effects
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