The 2007 BCB survey averaged out to 7.5 out of a possible 10 "with regard to the perception of the services it offers." In the section dedicated to Barcelona's "worldwide image" the 2007 survey reached 8 out of ten from those visitors participating in the survey.
Spain isn't the only attractive meetings tourism destination by any means. There are countries all over the world seeking to attract business travelers that are part of conventions, conferences, seminars and other business-related gatherings. China is also an appealing destination for meetings tourism. The Jiangsu Tourism Company spells out some "useful tips for Meeting Planning in China" (http://tastejiangsu.com).
The old Japanese saying, "The protruding nail gets hammered down" is linked by the travel service to the possibility that some business travelers that are part of a meetings tourism group may commit a "major faux pas" during the business sessions. Hence, the Website explains, one should "be aware of the international rules of etiquette." Part of understanding the rules of etiquette when traveling to China requires conducting "extensive research" around these issues: the foreign operating standards; the economic conditions; and the political environment (Jiangsu.com).
Other cultural suggestions by the Jiangsu Tourism group: a) conservative suits with subdued color ties are most appropriate; b) "bright colors of any kind" are seen as not appropriate; c) women should wear "conservative suits or dresses" and women's blouses should have a "high neckline"; and d) suits and ties are always worn to formal events by males (never tuxedoes).
The Singapore Tourism Board (STB) claims that Singapore is the leading business destination for South East Asia. Recently, the STB unveiled its new "YourSingapore BT MICE Brand" that emphasizes Singapore as the "ideal" destination for meetings, incentives, conventions and exhibitions (MICE). The idea is to attract businesses from all over the world but in particular meetings tourism from the Middle East, Africa, South Asia and India.
Singapore's commitment to leverage the city's "extensive dynamic pro-business environment, global trade and communications networks, strengths in knowledge-based industries" shows through in its recent marketing campaigns (STB). Singapore also offers the meetings visitors "customized fun and rewarding experiences that meet business and leisure needs" (Travel Talk-India). Moreover, the STB offers a City Advantage Guide Smart Phone Application that is designed to help business travelers "tap into a wide spectrum of attractive deals and promotions with ease and convenience" (Travel Talk-India).
Cultural Tourism
Basically cultural tourism refers to travel by individuals who are particularly interested in not just a country, but in the culture that can be found in a particular nation or territory. Frans Schouten (writing in the book, Cultural Tourism: Global and Local Perspectives) explains that globalization has been a two-way street for cultural tourism. On the positive side, it has opened up a kind of revival of cultural activities and traditions at many destinations. Cultural activities such as local crafts, traditions, music, and dance have enjoyed something of a renaissance, Schouten claims (Schouten, 2007, p. 25), as globalization has made it easier for people to move about on the planet.
The negative side of cultural tourism -- resulting from globalization -- according to Schouten is that there can be an "erosion" of the cultural events and traditions because many people from foreign countries will be watching; there is the possibility that cultural events will be "staged for the tourist gaze" and crafts will be produced "…solely for tourists" (Schouten, p. 25). Hence, cultures could be watered down just to please visitors, and that would not be an authentic cultural experience for visitors or local people.
That having been said, Schouten relates two "misconceptions" about cultural tourism that are worth mentioning in this paper. One, there is a misconception that cultural tourism will bring more money from fewer visitors (presumably because those seeking a cultural experience may be in higher incomes). The truth is, cultural tourists "…probably only have slightly different spending patterns from other tourists," Schouten explains on page 26. Indeed, the ATLAS surveys in 2004 reported that spending by "cultural tourists" averaged just slightly more than 10% above what other leisure travelers spend.
The second misconception is that cultural tourism is the "…fastest growing market in global tourism" -- a statement put out by the World Tourism Organization in 2004 that Schouten challenges. In the first place cultural tourism is difficult to define, and it is not "a single market," Schouten goes on. Secondly there is no way to prove that cultural...
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