Consumer demand in luxury and major events tourism -- two of the most important sectors for Marysville to attract -- is very low (eTurboNews, 2009) and this will affect company's decisions to invest.
The target customer, therefore, is the smaller investor. The segments of tourism that are showing signs of recovery are also those with shorter turnaround times on projects and those that suit a small hill town such as Marysville. The investors the MATDG should focus on attracting are the small guesthouse and independent restaurant/cafe owners. Backpacking and small-scale car tourism are recovering faster than other types of tourism (eTurboNews, 2009).
In order to attract this market, the marketing should focus on the price advantage of Marysville. Land in the town is at a very low value due to the impact of the brushfires, yet the natural attractions remain as potent as ever. The product -- the nature and the ski hill -- are in the process of being restored. Marysville has long had a compelling product to offer Victorians.
The promotion should be focused largely on the message that the region is on the path to recovery, and is ready to once again assume its position as a strong destination for tourism in the region. The placement of the promotions needs to be in tourism and entrepreneur publications, online through an attractive website, and through contacts in the state and national government trade organizations. Such organizations are likely to be involved during the recovery process and can help to direct investment to Marysville.
The marketing strategy for the MATDG...
Just as technology is changing, travel and tourism providers also need to adapt and change to remain up-to-date and competitive. Innovation may help firms to gain advantages and compete even more effectively. References Anderson, R.E; Srinivansan, S.S. (2003), E-satisfaction and e-loyalty: A contingency framework, Psychology and Marketing, 20(2), 123-138. Bai, B., Hu, C., Elsworth, J., Countryman, C, (2004), Online Travel Planning and College Students: The Spring Break Experience, Journal of Travel & Tourism
The diverse culture and beauty coupled with this unique boat race fascinates a good number of foreign travelers and they are more likely to visit again or spread word about the place. All this results in a positive image boost for Kerala and there is a high chance for the number of travelers to increase multi-fold within the next decade. Local development The boat race event and the money that it
This answers the question of "what do we have to offer?' For example, Macau has a unique culinary culture that blends Chinese and Portuguese influences. These competencies can be identified by their presence as a minority of responses to the initial research, or through an internal analysis of the area's offerings. The question of to whom something should be promoted can be answered through an examination of market segments. If
Marketing The National Wrestling Hall of Fame is located in Stillwater, OK. The objective of this marketing plan is to double attendance and revenues this year. The plan recognizes that this is a major challenge, but with the right marketing strategy, these objectives can be achieved. The tactics will focus on three areas -- promotions, product and special events. With respect to promotions, we want to encourage visitors who are in
2.0 Nature Tourism 2.1 Capitalizing on existing infrastructure and programs Currently, the BRTA organizes adventure tours including whitewater rafting, 4x4 off-road adventures through the hills, and also mountain bike touring. The BRTA should ensure that all equipment is up-to-date, and should solicit investment from private companies interested in increasing competition and growth in this sector. 2.2 New opportunities While adventure tourism remains a strong point of Bilby's tourism potential, the town also needs to
Tourism in Chicago This assessment task is designed to encourage students to develop research, and critical thinking skills. The primary competencies addressed are problem solving, critical evaluation, innovation skills, communication, and literacy Stage of Development Tourism is an integral part of modern economies. Countries and cities are marketing themselves as preferred tourist destinations in order to attract visitors. This is the case in Chicago, where tourism has made significant contributions in the region's
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now