Tourists get a chance to see species of wild dogs and a variety of types of fish that are found only in Australia. Similarly Kangaroo Island, Adelaide, Jamison Valley and Cairns are also on the top list of tourists attractions.
Markets and Competitive Advantages and Disadvantages
Every year, overseas as well as local tourists plan their trips for Australia and have a great time enjoying the natural and artificial tourist's attractions. Australia has a wealth of assets that give it a competitive advantage over the other tourists' countries of the world. These include; natural places for tourism, exclusive landscapes, culture and heritage, urbanized cities and egalitarian society, which gives a comfortable & friendly environment to the visitors. However, having a competitive edge over others does not mean end of the game; therefore Australian government agencies are working hard to improve the product choice, service quality, place of tourism and is also doing extensive marketing so that more and more tourists can be entertained.
Existing Tourist Infrastructure
Infrastructure plays an important role in tourism development program. It highlights the needs and encourages investments by the private sector. Australia is developed with required infrastructure to fulfill the tourist's needs. Different steps are taken to promote tourism and make tours most facilitating for the tourists. One of the steps that helped tourism growth enhancement was the development of the modern aircraft that provided access to Perth and other regions. Availability of road access has also been a key infrastructure issue and is maintained well so that tourists can disperse beyond the major gateways.
Other infrastructure, such as restaurants, accommodations, built attractions and transport are also well developed and maintained so that tourists do not face any difficulties. Tourism Western Australia is cooperating and constantly working with the government agencies to improve and further develop the infrastructure projects in order increase the entertainment and comfort level of tourists.
The Role of National Tourism Organization
"Tourism Australia" is the national tourism organization of Australia. This organization takes the responsibility to promote and market the destinations and experience of Australia to overseas as well as local tourists. It works in close coordination with NSW (New South Wales) on the domestics and international campaigns. "New South Wales" is also a state tourism organization that works on the development of tourist's destination with in New South Wales.
"Tourism Australia" is a government organization and plays the following important roles
It encourages and motivates people to travel in different parts of Australia.
It helps to increase the economic benefits of Australia by increasing tourism in Australia.
It helps in cultivating and promoting a healthy tourism industry in Australia.
It works with the media for introducing new places and new campaigns with the intention of increasing the domestic and overseas visitors.
It supports the tourism industry and facilitates investments.
Conclusion
Australia is one of the famous and attractive tourist's attractions of the world. It has many natural as well as cultural places to visit that...
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