Not only do these physical retailers represent the same level of competitive increase as the plethora of manufacturers with whom Tolapp is competing, but there are also online retailers and distributors that have very low overhead costs and even larger selections of appliances and competing products, meaning consumers have many different choices available to them other than the Tolapp Corporation not only when it comes to selecting an appliance manufacturer, but even more so in the retail market (QuickMBA, 2012). Though Tolapp might be able to derive some competitive advantage as a manufacturer and retailer, competition for consumer attention will be extreme. An overall analysis of the manufacturing and the retail markets for appliances leads to some clear implications for the Tolapp Corporation....

No matter what the company decides to do or how it decides to grow, it will face serious competition. At this time, focusing on growth and countering competition in the manufacturing sector is recommended over the retail sector.
References

Google Maps. (2012). Accessed 18 April 2012. http://maps.google.com/maps?hl=en&q=tenessee+appliance+retail+map&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf.osb&biw=1057&bih=532&um=1&ie=UTF-8&sa=N&tab=wl&authuser=0

IbisWorld. (2012). Major Household Appliance Manufacturing Market Research Report. Accessed 18 April 2012. http://www.ibisworld.com/industry/default.aspx?indid=789

QuickMBA. (2012). Porter's Five Forces. Accessed 18 April 2012. http://www.quickmba.com/strategy/porter.shtml