Not only do these physical retailers represent the same level of competitive increase as the plethora of manufacturers with whom Tolapp is competing, but there are also online retailers and distributors that have very low overhead costs and even larger selections of appliances and competing products, meaning consumers have many different choices available to them other than the Tolapp Corporation not only when it comes to selecting an appliance manufacturer, but even more so in the retail market (QuickMBA, 2012). Though Tolapp might be able to derive some competitive advantage as a manufacturer and retailer, competition for consumer attention will be extreme. An overall analysis of the manufacturing and the retail markets for appliances leads to some clear implications for the Tolapp Corporation....
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now