Logistics Planning
Businesses strive to influence product and service differentiation -- fully aware that the phenomenon occurs in the mind of the customer. Additive to differentiation of brands, products, and services, retailers are increasingly focused on differentiation of their stores as shopper destinations (Flint, 2010). Indeed, differentiation is a key element in the microbrewery industry, in which the customers' capacity for making product distinctions is foundational to competitive strategy. As a case in point, this paper will discuss the relation between differentiation and service-supply chain management in the microbrewery industry.
Service-dominant logic. As businesses move away from a product-focused to a customer-centric orientation, a service dominant logic has developed into a throughline (Flint, 2010). That is to say that, upon close examination of business configurations, service and servicing emerge as primary components of the value proposition -- fundamental components of the value chain. For their part, supply chain managers (SCM) address servicing through process design and the management of resource flows. Through the efforts of SCM, resources such as information, finances, people, and products are integrated across the business enterprise and beyond, as resources are basic to the production and trade of offerings" (Flint, 2010). Accordingly, supply chain management is engaged in "servicing resource integration by managing flows on both the demand and supply side" (Flint, 2010).
This service-supply chain management relationship is particularly evident in the microbrewery industry. There is no opportunity for loose-tight coupling of service and resourcing in the microbrewery business, however, an analogy to lean manufacturing might be applicable. Supply of raw materials for microbrewery operations, particularly those that rely on the...
This makes the task of managing value chains especially difficult. Opportunities for Improvement in Lockheed Martins' Value Chain In evaluating how Lockheed Martin can become more effective in its value chain strategies, there is the immediate need to create a more agile platform to base the entire value chain on. The use of Service Oriented Architectures (SOA) and the extension of the value chain to services partners globally to handle Maintenance,
Furthermore, the Costco model demands an ever-changing assortment of goods. Packaging is critical, in that it must be designed to drive the average ticket consistently higher. Costco and other club stores rely heavily on packaging strategy to squeeze out growth. Costco also pulls value from their logistics. The company operates what they term depots, which are state of the art distribution facilities, which the company feels gives them a competitive
Value Chain in Social Media Monitoring According to the value chain construct developed by Michael Porter, value is created by an organization through a fairly straightforward yet many-part array of primary and support activities (VBM, 2011). In this model, firm infrastructure, human resource management, technology development, and procurement all provide support to the primary activities of an organization, which can generally be broken down into the constituent parts of inbound logistics,
Value Chains Porter (1985) introduced the concept of "physical" value chain. According to Porter (1985), by understanding and analyzing physical value chain, a business can uncover strategically relevant activities -- purchase of raw material, design, manufacture, market, and support of the products or services it sells -- for adding value to the customers. A physical value chain consists of five core activities: inbound logistic, operations, outbound logistics, marketing & sales, and services, and
Value Chain Analysis: Overview of Two Approaches for Supervisor In business, no one wants to be at the helm of what is merely termed a supply chain. Rather, a company wants to boast of its having a value chain, a chain that achieves a maximization of the inbound logistics, operations, outbound logistics, marketing and sales and service. Obviously, the ideal is to obtain the maximum value for the company from each
Value Chain Analysis Manufacturing companies create value by acquiring raw materials and using them to produce something useful. Retailers' range of products has to be convenient to customers. Activities that an organization engages in should add value to the service and products that an organization produces. This can only be achieved if the activities are run at optimum level (Mind Tools, 2013). For an organization to gain real competitive advantage the
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