co.uk 2012). These issues can negatively affect the economic impact of the parks operations.
- Visitor Experience and Quality
As noted above, variability can have a huge impact on economics. However, the intangibles of visitor experience and quality have been affected as well. Visitor perceptions have a lot of relationship to the visitor experience and its quality. This is what the attractions sell and it is much more abstract and harder to qualify which is why this critical feature of management is often ignored (Week 8: Visitor Experience 2012). The performance of the attraction itself will have a direct impact upon user experience and satisfaction (ibid). Swarbroke notes "Visitor attractions are at the heart of the tourism industry, they are motivators that make people want to take a trip in the first place (Swarbroke, 2002)."
This author visited the park on March 21th, 2012 and had a chance to play the Swarm, which was operating normally. As for the malfunction incident, they believe that this will have some effect on the number of visitors who want to play the new ride and will affect the park's income. This is due to the payment structure of the park. By paying the admission fee, the customer can play most of the older rides for free (by not all the rides). New ones such as the Swarm have to be paid for separately. However, because the malfunction happened on the first day, it is understandable that a problem might occur. Moreover, the target of the park are young people, so they tend to forget this minor malfunction and give it a try as the incident was not serious.
As far as wait times, the author got the fast track ticket to play the new Swarm ride but from there were not so many guests as expected for a new ride. However, this maybe because it was near the closing time for the park. The author noticed that there were more than hundred of people waiting to play on the ride. The waiting time board said 45 minutes (which is unrealistic). As the ride can carry around 28 people at a time and it takes only 45 seconds to play, they could have been quickly and easily accommodated so that the user experience and quality would not have been adversely affected.
Part Two-Improvement of the Attractions
In all, the author found the user experience satisfactory. It appears as though the present season should be as good for Thorpe Park as the 2011 season was. However, as with any major new ride, the Swarm will have problems. This will be a problem for the management to overcome so it does not negatively affect the user experience quality, especially at busy times when people might have to wait and tempers would be up. This will only work its way out with time. The other problem is the payment structure where some rides have to be paid for separately. If there was one park fee, this could overcome the problem and increase the park efficiency process. There also could have been more live entertainment in the park. This gives an air of spontaneity that the author believes was less that optimal. Bands such as You Me at Six recently revealed their new song the Swarm which was written for Thorpe Park's new roller coaster (Sugar Scape 2012).
Thorpe Park Marketing
Thorpe Park is very good at all of the aspects of its marketing and this has proven results. They follow the 4 P's, which is otherwise known as the Marketing Mix. The 4 P's for marketing Thorpe Park are a) Place b) Product c) Price d) Promotion (Belohlavek 2008, 14).
The park was located in a very good spot that is completely surrounded by water. This can be used as a river and attracts people for the wet rides. It also attracts people due to its nice views. Thorpe uses the water scenery to advantage on the rides (Fyall, Leask, Garrod and Wanhill 2008, 65). The park is just some twenty miles from the very centre of London and very close to the M25 and M3. This gives it good access roads for the public which have to travel from a distance to get to there. The road itself is a tourist attraction (Barkham 2012).
Recommendations for Improvement-
The problem with the park is definitely the wait times. This makes it very time consuming to use the park and this makes the user experience negative. The whole idea behind a theme park is to be timeless and this cuts into that feeling. Further, waiting only makes the user edgy and nervous, causing unnecessary irritations. No one wants to go to a park where they have to wait.
Also,...
"Mansfield's characters share the topical hopelessness that characterized much of early Modernist writing. Characters like Miss Brill seem to be living on the brink of personal disaster; the sense of community has vanished; they are largely alone" (Devi). Miss Brill must face the dreadful truth that the community she felt so much a part of could easily go on without her. By the time she reaches her dark room,
Spinal vs. General Anesthesia The outcome of patients after undergoing transurethral resection of the prostate is examined under varying clinical situations to assess whether spinal anesthesia is associated with greater likelihood of positive outcome. Also examined in great detail are the potential for increased morbidity and mortality based on whether patients underwent general or spinal anesthesia during surgery. A large body of evidence indicates that there is no statistically significant
Air traffic has continued to increase and it now constitutes a considerable proportion of the travelling public. The amount of long-hour flights has increased significantly. Based on the International Civil Aviation authority, air traffic can be anticipated to double amid till 2020. Airline travel, especially over longer distances, makes air travelers vulnerable to numerous facets that will impact their health and well-being. Particularly, the speed with which influenza spreads and
At seventeen years old, Catherine takes a vacation to Bath, which "offers a variety of human types . . . that a girl from a village rectory could never have encountered at home" (Lauber 18). She is often uncertain of herself, not liking to spend time at gatherings in which no one present is an acquaintance of hers (Austen 12). Because Catherine is fairly new to being social, she
Self-management is the goal of the client and the therapist works with the client to aid him or her in recognizing self-defeating thoughts or actions that will give negative results, and developing positive thoughts that will have positive results (Lazarus, 1997). The first tenet that is examined is the one Lazarus calls "Positive Thinking." Positive cognition is focusing on personal skills and strengths, on what is good in the world, believing
The main question revolving around childhood obesity is "When does childhood obesity become a child endangerment issue?"(Alexander, 2009) Definitions of "neglect" and "medical neglect" (parental neglect of a child's medical needs) are not universally consistent. However, there are generalised concepts and standards that are expected of parents towards their child. Failure to meet these standards may legitimately be considered neglect. Clearly not all obese children are neglected -- indeed, parents
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now