Keller Williams
I would like to work for Keller Williams Realty Services. Keller Williams has the best training program in the world and is the number one realty services provider in North America in terms of agents attached to the franchise (Larcker, Tayan, 2015). The business model of Keller Williams is based on the motto "God, Family, Business" in that order and the entire organization is run like a big family, with individual agents teaching the Ignite class (designed to "ignite" one's business right out of the gate) and always helping any facet of the business that one might be struggling with. The organizational culture of Keller Williams is one that focuses on the agent rather than the broker and supports the idea that every agent is CEO of his own company. To that end, Keller Williams also has a profit sharing system in place in which profits from transactions are divided up among agents who assist in recruiting/bringing new agents to Keller Williams. In short, Keller Williams has a great business plan that focuses on the fundamental values of society.
Three factors that affect Keller Williams' business model are: 1) the external economic factor (the bursting of the housing bubble in 2008 from which the market has not yet recovered even as house prices have risen); 2) the social factor of Keller Williams' reputation among competing brokerages, who view the franchise with mistrust and as a "cult," which keeps agents from crossing over and joining in on the profit sharing business; and 3) the fact that it does not advertise but depends solely on word of mouth for its business.
Of these three, I believe that the two most important factors that the company needs to focus on in order to achieve success and thrive are the first two -- the economic factor of the economy facing depression and the social...
Organizational Issues and Solutions: Keller Williams in Ft. Mitchell Description of the Organization and the Issue to Resolve The company selected for this study is a Keller Williams Realty in Ft. Mitchell, KY. The international real estate brokerage firm was founded in 1983 by Gary Keller and Joe Williams is headquartered in Austin, TX, and has served the communities all over the U.S. for more than 40 years. KW is known among
Marketing Plan for a KW Service Designed to Generate New Clients Product Idea The product idea for this marketing plan is a service that Keller Williams could provide to potential home buyers/investors that no other competitor is currently offering: that is, free educational classes for the public about the process of buying, investing, owning, keeping up or rehabbing houses. The purpose of this service would be that it draws potential clients into
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Profit Sharing and Other Incentives as Employee Development Performance Motivational Tools and the Relationship between Managerial Support and Employee Commitment to the Organization The impact of profit sharing and other incentives on employee development and organizational growth is measured in various companies around the world. From Keller Williams to Southwest Airlines companies are utilizing incentives, such as 401ks, profit sharing plans, insurance plans, even pre-tax commuter benefits, because like Southwest
Sales and Strategy 1 What strategy decisions are needed in the personal selling area? Why should the marketing manager make these strategy decisions? The strategy decisions needed in the personal selling area (a) how to motivate, (b) how to maintain order and structure, (c) how to incorporate sales technology support into the process, (d) how to select and train the right sales team, and (e) how to ensure fair and appropriate compensation
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