Foreign Entry Analysis – Developed Country
Introduction
In recent years, Tesla has grown to become one of the most renowned and successful companies in the US and across the globe. Tesla, Inc. is a clean company and a pioneer in electric vehicles with its headquarters in Palo Alto. It is a publicly-traded firm listed on the Nasdaq with the symbols TSLA (Agence France-Presse, 2010). The company is involved in the designing, developing, manufacturing, and retailing electric vehicles and designing, manufacturing, installing, and retailing solar energy products. Tesla's business operation comprises of three key divisions. First, there is the automotive division, which encompasses the process of how electric vehicles are designed until they are leased or retailed. The storage and energy generation divisions encompass generating solar energy and products for energy storage (Reuters, 2021).
The company was formed in 2003 by several engineers with the aspiration to validate that persons did not have to make any compromise when driving electric vehicles. They endeavored to substantiate that electric vehicles can be better, faster, and more enjoyable to drive than gasoline vehicles. In the present day, Tesla manufactures electronic cars and interminably scalable products for generating and storing clean energy. Tesla believes that the quicker society ceases to be dependent on fossil fuels and shifts towards a future of zero emissions, the better it will be for the world (Tesla Inc., 2021).
Products and Market Position
The company was founded on 1 July 2003 by JB Straubel, Martin Eberhard, Ian Wright, and Marc Tarpenning (Vance & Musk, 2015). The founders were inspired to start up the company after General Motors Company recalled its electric vehicles (EV1) in 2003 and got rid of them. Tesla Inc. founders believed that battery-electric cars had a higher-efficiency and viewed it as an opportunity to change the usual connection between high performance and low mileage. At present, the firm has more than 30,000 employees and over 200 stores worldwide. In June 2010, the company went public, and as a result, it generated over $200 million in its IPO (Vance & Musk, 2015).
Tesla Roadster was the pioneering electric vehicle to be manufactured by Tesla Inc. It was released in 2008, and about 2000 vehicles were sold to over thirty countries. This was possible after the company entered into a contract with Lotus to manufacture 2,500 Elise Gliders. In March 2009, the company released a prototype of the Model S at a public exhibition. This was the first fully electric, luxurious, and high-performance vehicle. There was positive feedback, great reviews, and thousands of pre-orders for the vehicle. Thus, in 2012, the company officially released its first electric vehicle. By 2013, the Model S managed to penetrate a bigger market share due to its significantly greater capabilities and affordability compared to the first electric sports car, Roadster (Vance & Musk, 2015). Tesla, Inc.'s additional product offerings include solar panels and solar roofs. The solar panels and roofs are intended to enable consumers to control the energy production of their homes and achieve cost savings on their monthly utility bills. Besides, these product offerings facilitate increased usage of renewable sources of energy, which implies a heightened inclination towards reducing greenhouse gas emissions. This improves the status of the environment (Tesla Inc., 2020).
At the present moment, Tesla's shares have a market value of $841.92. Besides, the market capitalization of the company is valued at $795.63 billion. Concerning the company's market position, worldwide, Tesla's vehicle deliveries got to virtually 500,000 units in 2020. In the contemporary market, Tesla continues to be the top manufacturer of electric vehicles. Simultaneously, Tesla's Model 3 has come to be the world's best-selling plug-in electric vehicle model (Statista, 2020). Tesla is distinctive because it is not simply retaining vehicles but also retailing new technologies. Fundamentally, wagering on Tesla Motors takes into account wagering on new technology. In other words, Tesla has fashioned and presently dominates the market for luxury, distant electric vehicles, and a market that is unique from both the market for less costly electric vehicles and the market for luxury gas-powered cars (Forbes, 2015).
The industry of Operation and Competition in Targeted Country
Tesla's purpose of attaining continued market growth. On top of the firm's endeavor for financial prosperity, the firm and CEO are interested in sustaining the greatest level of ethical standards and becoming a force for the advancement of humanity, society, and the planet as a whole. The company is considering expanding its business operations to France. Owing to major renowned automotive companies such as Renault, Peugeot, and Citroen, the French economy is significantly boosted by the automotive industry. On an annual basis, six million vehicles are manufactured by French automakers. Currently, France holds the topmost position in Europe concerning the electric vehicle market. In recent years, the sales of electric vehicles have increased by 63 percent. This is tied to the fact that the country continues to act towards the fight against climate change, reduce greenhouse gas emissions, and the increased use of renewable sources of energy (French Gouvernement, 2020).
In fact, in the past year, France boasts of having the electric vehicle with the highest sales in the form of Renault's Zoe models. Specifically, the French auto manufacturing company's all-electric vehicle, Zoe, surpassed...
References
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Tesla Motors became a public traded company, (NASDAQ stock quote code: TSLA), earlier this year. You are the Channels Manager for Tesla Motors. How do you think Tesla has developed its distribution strategy, i.e. what were the most important things to have been considered? With the launch of the model S. sedan due in 2012, how would you further develop the distribution strategy over the next five years, and why? Tesla
Tesla Motors has a cash flow problem, which makes it vulnerable to the many larger competitors who want into the electric vehicle business. The advantage Tesla has is with its battery technology, which is vastly superior to anybody else's, and in its brand name and leadership. The in-house distribution is unique to the industry but it might be too early to determine whether this is helping Tesla or hurting it.
Tesla Motors was founded in 2003 "by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better than gasoline-powered cars." The company's first car, the Roadster, was launched in 2008 and the second car, the Model S, was launched in 2012. The company has been a major success since its inception, and while it still is not turning a profit, its revenues are
Tesla Case Analysis General Environment/Industry Analysis The automobile industry is changing quickly with more and more competitors entering into the EV market. Jaguar is introducing its I-Pace, a premium EV with a base model price under $70k. Audi is introducing its E-Tron Quattro E-SUV this year and an E-Tron Sportback next year. Porsche is bringing its Mission E Cross as its second EV. Mercedes plans a 2018 EQC Electric SUV. And then
Summary There are certain aspects of Tesla' s business model that distinguish it from other automakers. These manifest either in its accounting policies, or in the ways in which those policies will affect Tesla (but maybe not its competitors, even if they utilize the same policies). The direct-to-consumer sales model in particular holds influence over some policies, while the company's youth handcuffs it with respect to how it handles things like
SWOT Analysis: Tesla Motors Tesla Motors was founded in 2003 and it specializes in high-end electric vehicles. The company operates out of Palo Alto California and it has over 2000 employees. It was founded by Elon Musk who has prior success in SpaceX and PayPal. The company's goals is to accelerate the transition to electric mobility with a full range of increasingly Despite the fact that it has received loans from
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