Tesco UK food department
a.) Legislative risks: The decision to provide healthier food by labeling the ingredients on the packages to include the calories, sugar, fat, sodium, and saturated fat content needs to also comply with the U.K. food and labeling law. According to the Department of Food and Nutritional Sciences, The University of Reading, "In most cases, ingredients have to be listed in weight descending order determined as at the time of their use in the preparation of the food. This is commonly referred to as the 'mixing bowl stage'. The following exemptions are however permitted" (A Guide to UK Regulations, 2011)
Water and volatile products used as ingredients have to be listed in order of their weight in the finished product. The weight of water is calculated by subtracting from the weight of the finished product the total weight of the other ingredients used.
If an ingredient is reconstituted from concentrated or dehydrated form during preparation of the food, it may be positioned according to its weight before concentration or dehydration.
Where a food consists of, or contains, mixed spices or herbs and no particular spice or herb predominates significantly by weight, those ingredients may be listed otherwise than in descending order of weight if in the case of a food which consists entirely of such mixture, the heading of the list of ingredients includes or is accompanied by the words "in variable proportion" or other words indicating the nature of the order in which the ingredients.
Source: http://www.reading.ac.uk/foodlaw/label/index2.htm
The difference between legislation and regulation is often a difference between the words compliance and oversight. The business must comply with the legislation that the regulatory agencies use as the basis of oversight duties on business activity. Therefore, the regulatory requirement is for Tesco to comply with these regulations given the move to healthier and more desirable foods. Foods sold that are heavier than others within the composition must be listed before the lighter foods, even if the heavier foods are not as healthy as the lighter foods.
Regulatory Requirements: Tesco has to comply with the current regulatory framework that oversees the food and drug operations in the U.K. According to CSPI Reports: International (1998), "Although specific legislation addressing functional foods does not exist in the United Kingdom, medicinal claims on foods are specifically prohibited. The UK, like the U.S., draws a dichotomy between foods and medicines. Medicines must be licensed and must fulfill pre-market approval requirements to obtain such licenses (a narrow exception is made for herbal products that are minimally processed and do not make health claims). It is important to note that the term "health claims" has different meanings in the U.S. And the UK. In the UK, the term "health claims" refers to claims that a food has "specific health benefit. In the UK, the Ministry of Agriculture, Fisheries and Food (MAFF) has authority to draft regulations for foods, with enforcement responsibilities delegated to local trading standards officers (TSO) (or environmental health departments of local authorities); drug regulation and enforcement, including labeling and advertising violations, is carried out by the Medicines Control Agency (MCA)." (CSPI Reports, 1998)
Risk Assessment: With respect to the needs of shareholders, a part of the marketing plan, specifically the idea to offer 150 products in a 'free form' is inherently risky because the idea immediately segments the market into a demand constraint that only includes the customers that would purchase the non-allergic food items. The decision to respond with such a large, exclusive food item section is a function of surveying the population and the expected population that has or may enter the region that are allergic to these foods.
The higher rate of inventory turnover due to more stringent in-store inspections by the staff will ostensibly cost the store more in revenue. Many stores continue to sell items with small dents in the cans or with sticky labels on the soda pop. These items would be removed from the Tesco stores shelves and replaced with fresh stock from inventory. That inventory will now have to be replaced with no sales to offset the cost of next month inventory order.
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