Tesco PLC: Success and Future
Products and Services Offered
Business Expansion
Cultural Dimensions
Location Factors
Tesco's Future (Porter's Competitive Model)
Suppliers' Bargaining power
Buyers' Bargaining Power
Possible Entry of Competitors
Substitutes' Threat
Extent of Rivalry
Tesco PLC is a UK-headquartered general merchandise store, with outlets in eleven other countries. Tesco is the largest of its kind in the United Kingdom, and only second to Wal-Mart, in the world. It began as a small group of stalls in 1919. The name 'Tesco' was, however, only adopted later in 1924; and the first store opened in Middlesex five years later. By mid-1990s, the company had hit the 500 mark in terms of operational stores. This number almost tripled in the following decade, and the chain currently consists 2,500+ branches, spread across twelve countries. Besides being an FTSE 100 component, the company is listed on the LSE, and controls a significant share of the United Kingdom grocery market.
This text explores the operational activities of Tesco. It describes the company's product range and the forms of expansion it has undergone over the years. Additionally, it examines the possible role of cultural policies and location factors in the company's success, and analyses its prospective future growth.
2.1 The Products and Services Offered
Food and groceries are the core retail items in Tesco stores (Yusuf, 2011). However, the company also deals in electronics, game items such as DVDs, toys, and clothing. Tesco electronic products operate under the common brand name technika. These range from the company's own computers, television sets, DVD players, etc. (Tesco, 2013). As a matter of fact, Tesco, in September this year, launched its very own Hudl tablet computer (Cellan-Jones, 2013). The company also stocks exclusive brands of clothing such as F+F, stone bay, etc. (Tesco, 2013). In addition to the range of products available in the Tesco stores, the company deals in additional out-of-store products such as pharmaceutical products, pastries from the Tesco pharmacy and bakery brand images, respectively.
Moreover, Tesco offers a range of services including restaurant, phone shop, and optician services (Google Finance, 2013). Tesco also provides insurance and banking services through the newly-established Tesco Bank (Tesco, 2013).
2.2 Business Expansion
Product differentiation (variation)...
e) Quarterly coupon distribution Relative to this final elements, it has to be noted that it is too part of the strategy of applying customer data to better satisfy the buyers. These coupons reveal the fact that the retailer values the loyalty of the shoppers and rewards it. The levels of customer satisfaction are as such increased and the performances of Tesco are further sustained. 3. Recent developments Through today, the situation of
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