Time management is extremely important for Kudler Foods because it is introducing a new product line which is a perishable good. This means it must sell within a certain time period and for this reason sales staff must be given a clear time frame in which to achieve various sales targets. Time management is important also because it tells the sales staff where they need to spend more time and energy. For example Kudler is an up-market brand name which means that people living in certain affluent areas are more likely to purchase its salads than those living in low income areas. For this reason, while it might not hurt to try to gain a market in other areas, it would be utterly useless to spend as much time in these places as they are spending in target customers' areas. Therefore time management plays a very significant role as Rick Phillips, president of Phillips Sales and Staff Development (PSSD) explains: If you want to maintain and grow existing accounts while obtaining new accounts, you must budget your time. Your territory action plan must include a time management plan. You will need to decide how to parcel your time and make some hard decisions based on account size and potential, spending...
(Phillips)
Another important factor for Italy is the fact that, although the food and beverage market is shrinking, certain geographic areas in the country are experiencing a lack of this service. This can be used to perpetuate the public perception of scarcity, which can then be mitigated by Kudler's products. In creating a communications strategy for Italy, the two main factors to focus on are therefore nice markets, specific brands and
Communications Plan Developing and Managing an Effective Marketing Communications Plan The chief focus of an effective communications plan for any company is the customer. Today's customers have high expectations for offerings that not only satisfy their needs, but also reflect their individual tastes and preferences and provide superior value. In a highly competitive marketplace, companies must consider the importance of meeting and exceeding these expectations in order to win new business and
Sales Strategies: These are simply the strategies that help the sales staff know how it would go about achieving its targets. There is usually more than one strategy at work at any given time. For example Kudler can use direct marketing, door to door selling, fairs and events to promote its products. In many affluent areas, there are large malls that people gather at for fun, shopping and eating out. This
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