Children Could Lose Their Attention on TV Advertisements
While watching TV, children could create their own imaginary world and totally engrossed in it for a period of time. Recent survey finds out that children watch their favorite program on TV for about four or more hours every day. It is assumed that television has brought hazardous effect on children's attitude, intelligence, and social acceptance this way. However, based on my recent observation, kids are not totally engrossed on the program. My subjects show that during the program they also insert several different tasks such as inviting friends (other people over). Why do some children lose interest in television programming during commercials and begin other task? Is it because they lack of concentration span as most children do? Are there any other factors from the commercial itself that prevent them from watching? The research will combine behavior observation and questionnaire method to determine how children really feel and think about commercials and what reasons why they leave them.
Introduction
Children usually refuse to leave their favorite program whatever happens, but I notice that every time my kids have friend over every time a commercial comes on. Parents use several methods like providing educational toys, magazine and friends to socialize with their children to reduce children's excessive TV viewing. The reason why they will leave some parts of the TV show is the question here.
Griffiths (1992) shows a research by Gaines and Esserman that believes that as children grow older, they will learn how advertisement differs from regular programming and become skeptical to the commercials. The reason could be because of boredom viewing the repetitive materials for the whole day or other reason because they find different perspective between what is seen on TV and what the real life is.
Based on Collins's study she finds children become suspicious on "how truthful" advertisements are. They learn - and show important result on the research - that they understand that advertisements...
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