" These imperatives therefore should form the basis of any ethics program.
This implies a few things about ethics plans in the broadband business. The first is that employees should be a stakeholder of equal importance to any other, including the shareholders. All rational stakeholders must be given equal treatment in the ethic plan. The second implication is that the company should behave as though its behaviors are to be applied to it. This is of particular relevance to Telstra, which may find that it is a challenge to design an ethical program that prescribes such treatment for the government and for competitors, both of whom are actively battling the company to take market share away from Telstra.
Colle and Werhane (2008) point out that another component of an ethics plan must be a strategy for moral motivation. For example, even when legal protections exist for whistleblowers, there are cultural imperatives that prevent people from coming forward with such information (Allard, 2006). Programs that are strictly compliance-focused, such as may be expected to be found at highly bureaucratic firms, tend to emphasize the formal components but often ignore the informal ones (Colle & Werhane, 2008). Yet it is those informal components, such as corporate culture, that can drive the motivation for ethical behavior. Indeed, when formal extrinsic awards are granted, they are often disproportionate to the amount of damage the whistleblower has saved (Allard, 2006). Therefore, it is critical that any company installing an ethics program should place some focus on intrinsic ethics motivational systems as well.
Ethical culture is related to varying degrees to the different components of an ethics plan. Those components -- the code of ethics, an ethics officer, formal ethics training, a dedicated ethics hotline, disciplinary processes, response policies for investigations and incentives and rewards for ethical conduct -- need to be analyzed for their impact on the softer aspects of ethical culture (Kaptein, 2009).
Conclusions
Ethical programs will help to guide both Telstra and Optus in their broadband strategies. These programs will help to guide not only the everyday employees' actions...
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